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How to Become a Successful Gutsy Indie Publisher

October 11, 2013 by Sonia Marsh 5 Comments

purchased from i-Stock
purchased from i-Stock

Becoming a successful “Gutsy Indie Publisher” is like being a circus juggler on a unicycle, throwing flames and spinning plates; all at the same time.

So what is the secret to juggling?

  • It’s to think like a pro.

If you want to sell commercially, you need to become a professional publisher.

  • To sell your book you have to suit the book buyers not you.

Yes, it does cost money, and you need to figure out:

  • What am I good at?
  • What am I not so good at?
  • What do I need help with.

There are 6 steps towards becoming a successful “Gutsy Indie Publisher” and I shall be presenting these at the Digital Author and Self-publishing conference on 10-12-13, in Los Angeles.

Digital Author and SP-Conference-BannerClick here to see the entire program.

Each phase of becoming a “Gutsy Indie Publisher” requires specific tasks and skills you need to be aware of before moving onto the next one.

Some of the steps are ongoing, and require adapting to where you are in the publication process before moving on. The 6 steps I shall cover are:

  1. writing
  2. pre-publication
  3. publishing
  4. marketing
  5. promotion
  6. what next?

Within each step, I shall cover the following topics:

Topics covered in those areas

  • Writing-Professional editing, story structure, copy editing, proof reading
  • Blogging-Building your platform through contests, videos, podcasts, Google+ hangout interviews
  • Branding yourself
  • Become a leader; not a follower
  • How to grow your platform through contests, creating your own groups
  • How to set up your own publishing company: Dba, Bowker, PCIP
  • Printing POD with LSI, CS
  • The importance of a professional cover Design and interior formatting
  • How to design a book cover that sells
  • How to get endorsements from bestselling authors
  • How long will it take to get my book out?
  • Get reviews on publication day book
  • Networking: Giving more than receiving
  • What volunteering can do for you
  • Get local journalists to interview you
  • How to set up your own Virtual Blog Tour
  • How to create a successful Book launch, media, sponsors
  • How to get book signings, book club events and think outside the box (international book events.)
  • How to get your book into Costco
  • How to get book signings
  • Mistakes to avoid when booking indie bookstore events
  • How and when to submit your book for Awards
  • How to create your own event and get sponsors
  • Crowfunding with Pubslush: How to make it work
  • What next? Create an event.

Many have asked me, “So Sonia, what’s next?”

Well apart from helping people with my new business, “Gutsy Book Coaching”, speaking and continuing with the “My Gutsy Story®” second Anthology, (please keep submitting your stories) contest guidelines here, I also plan to volunteer in Spain in May 2014, with a group called Vaughan Volunteers. I’ve always wanted to volunteer and meet people from different cultures. If you want to have a week in Spain, speaking English to Spanish business people, Vaughan pays for your hotel, food and sight-seeing. It’s a great opportunity to help, while learning more about the Spanish culture.

Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” which may be included in our 2nd ANTHOLOGY.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

Here are the stories we have in October:

  • October 14th: Marcia Molina-Lehmann
  • October 21st: Cappy Hall
  • October 28th: Don Westenhaver

Thanks and please share if you enjoyed this post.

 

 

 

Check Out Our Amazing Sponsors at “Bring Out the Gutsy in You”

September 16, 2013 by Sonia Marsh 1 Comment

Check Out Our SPONSORS
Check Out Our SPONSORS

You won’t want to miss our FABULOUS event called:

“BRING OUT THE GUTSY IN YOU”

 

Thanks to my wonderful publicist Barbara Kimler, and
Elaine Cali, Vice-President of Communications Anaheim/Orange County Visitor & Convention Bureau for your help in
contacting our
FABULOUS SPONSORS 

Check out our amazing SPONSORS who are offering some fantastic door prizes.

 

One Free Night at Hyatt Regency Resort in Huntington Beach, CA.
One Free Night at Hyatt Regency Resort in Huntington Beach, CA.

 

Dana Point Whale Watching color_logo_
Whale Watching package – It includes whale watching for two , a video , a book and a tote bag $120 total
$50 gift certificate for a wonderful meal at Zov's.
$50 gift certificate for a wonderful meal at Zov’s.

 

2 tickest to see "Fallen Angels" at Laguna Playhouse
2 tickest to see “Fallen Angels” at Laguna Playhouse

 

A free one-year membership to IBPA
A free one-year membership to IBPA
  • A beautiful print by artist Ilona Werner-Martin called”Two Ladies in Paris” signed by the artist.
  • A Hair Appointment by talented hairdresser Gillian Billetter from luxury Salon Milano in Newport Beach, CA.

To find out more about our “Bring Out the Gutsy in You” event and sign up, please click in box below.

 

This event is free, and you’re invited.

Click here to reserve your seat today.

Name and e-mail required.

 

A Free Gift For Sharing “Bring Out the Gutsy in You” Event

September 9, 2013 by Sonia Marsh Leave a Comment

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Please click on me to support my launch party on 9-26.

With 8 days left in my Pubslush campaign I hope  you’ll see that it’s not just about me, but it’s about all of us.

My goal is to offer an exciting free event for the public to attend on September 26th, and to help all 64 authors who contributed to our first My Gutsy Story® Anthology: True Stories of Love, Courage and Adventure from Around the World.

  • We have a keynote speaker: Marybeth Bond
  • A panel of exciting Gutsy authors
  • Free Door prizes from our sponsors: restaurants, Laguna Playhouse,  Spa, Free membership to IBPA and more.
  • A % of proceeds are going back to help WomanSage.org

To find out more, please check out this post.

I love turquoise, and I’m offering my favorite Brighton necklace, as an incentive to the first person who can get 5 people to contribute to my Pubslush campaign.

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My free gift to you from Brighton Jewelry

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I have 8 days left to reach my goal, and your 5 supporters will also get rewards, based on their level of “Gutsyness.”

Please note, you will have to e-mail me (sonia@soniamarsh.com) the names of those 5 people, so we can confirm them with Pubslush.

Here are More Fun Entries from the “One Sentence-One Photo About You” which I promised to share on my site, as they could not all fit in my Pubslush video

Jonna Ivin: I want to write and perform a one woman show.

Jonna Ivin
Jonna Ivin

John DeNizio: 10 days and 77 miles later in the outback of New Mexico, with nothing but what’s on my back.

John DeNizio
John DeNizio

I hope you help all of turn this event into a successful event on 9-26-13.

Please CLICK HERE to help support the event and receive perks in exchange.

Thanks for all your support.

 ***

Remember to Vote for your favorite August 2013 “My Gutsy Story®.” You have 2 weeks to vote. The winner will be announced on September 12th, and gets to select a prize from our sponsors.

 

 

How To Get Your Book Into Costco

September 5, 2013 by Sonia Marsh 24 Comments

1-100_1492

For unknown indie authors like myself, getting your book into Costco might seem impossible, but let me share my own experience, and motivate you to try this yourself.

As I tell my indie author friends, everything starts with building

  • a relationship

What do I mean?

Well, if you shop at your local Costco, ask to speak to the manager. Introduce yourself, and say that you’re a local author and would like to know how to do a book signing at his/her store.

One Saturday while shopping, I noticed an author selling his books. I asked him how he got into Costco and he mentioned his publisher arranged everything for him. He had a traditional publisher, and wasn’t an indie publisher like myself.

I lucked out when Jeff,  the manager, walked up to the author, and I took the opportunity to remind him that I also wanted to do a book signing. Fortunately, Jeff loves to read and support authors. I asked him for his e-mail, and he told me I had to call the headquarters in Issaquah, WA, and follow their instructions.

I called them and listened to their instructions about where to send my book, together with my press kit and it specifically said, that they do not want books published by Author House, X-Libris, I-Universe, or CreateSpace as the publisher. You can use CreateSpace for printing, but not as your publisher on record.

Fortunately, I have my own publishing company, “Gutsy Publications” which allows me to offer Costco the same discount bookstores expect from publishers. I offered them a 55% discount.

After waiting several weeks, I heard back from Costco’s, California based wholesaler, which supplies print books on local and regional topics to Costco warehouses nationwide.

I followed their guidelines, and my son helped me with PhotoShop to design two 20″x30″ posters, which Costco printed. I had to pay for them though.

Jeff was kind enough to allow me to place the posters at the front of Costco for a week before my signing, to alert shoppers.

I did all the local advertising and social media to get people to show up, and ended up selling 32 books in total.

On the day of my Costco book signing, several writer friends arrived to support me and some wanted to know how I did it.

DarleneQuinnSoniaCharlaSpence
Darlene Quinn, Sonia, Charla Spence
Assistant Manager of Costco and me.
Assistant Manager of Costco and me.

Sonia far

I wish you all the best, and FYI, if you need help, please e-mail me your specific question and write (Free Question Consultation) in the Subject line and e-mail me at:  sonia@soniamarsh.com.

Sign-up for my newsletter and receive a FREE DOWNLOAD of “How to Get Your Book Into Costco and Other Large Retail Stores” here.

Do you need help with:

  • Pre-publication (Blogging, Branding and Building your platform)
  • Publication (How to publish your book. Pros and cons of publishing options)
  • Marketing (How to sell your books, niche marketing,  unique places to speak and sell your books)

Check out my “Gutsy Coaching” options HERE.

Sign up for your FREE 30-minute consultation with me at: sonia@soniamarsh.com, or call (949) 309-0030.

 

Publicity is the Key to Success For All of Us

September 3, 2013 by Sonia Marsh 4 Comments

Sonia Marsh speaking upside down
Click on photo to find out why Sonia Marsh is speaking upside down

There comes a time when one person can’t do it alone, and a community makes things happen.

This is the time when I need your help to make the “Bring Out the Gutsy in You” event and the launch of our first: My Gutsy Story® True Stories of Love, Courage and Adventure from Around the World (now on Amazon)

PEOPLE MAKE THIS A SUCCESS

I have so many people to thank for helping with our  SPECIAL EVENT and BOOK LAUNCH

  • Marybeth Bond– flying out from San Franciso to be our keynote speaker
  • Linda Joy Myers (NAMW) President- flying out from San Franciso to be our panelist (Check out our interview together about the event.)
  • Jason Matthews, author and e-book publishing expert. (Check out the fantastic post he wrote about our 9-26-13  event.)
  • Marla Miller, upbeat and Gutsy moderator, author and founder of “Marketing the Muse” workshops.

HERE’S WHAT I’M DOING TO MAKE THIS A SUCCESS

  • I’ve rented a movie theater to make this event  special
  • I’ve hired a film crew so footage can be shared and used to promote everyone
  • I’m working with a wonderful publicist, Barbara Kimler, to make things happen
  • The Orange County and Anaheim Convention and Visitors Bureau will send out a media blast to 800 businesses.
  • Producing a DVD of the event
  • I’ve hired a professional photographer
  • I’ve been on PBS-SoCal TV to promote the event (video link)
  • PBS reporters, Maria Hall Brown and Ann Pulice from PBS said they would attend the event
  • I’ve been on local radio shows to promote our event
  • I’m giving back part of the Anthology proceeds to help WomanSage.org a non-profit, helping women in transition (please read Jacene’s story below)
  • I have a wonderful group of smiling volunteers to help make our event special

HERE’S WHAT YOU CAN DO TO HELP

  1. Please watch my Pubslush video (don’t laugh at me standing on my head!)

    Sonia Marsh speaking upside down
    Sonia Marsh speaking upside down
  2. Please contribute to the PUBSLUSH Campaign to help support the event, and OFFER YOU REWARDS in exchange.
  3. Please share this post with your family and friends, as well as on social media.

This is what WomanSage does to help women like Jacene

After surviving cancer 3 times, her 32 yr marriage ending in divorce, and moving to Orange County to take care of her aging parents Jacene faced financial, emotional and personal losses. She used the TM experience to investigate other potential career avenues identified by her career coach. With her renewed vigor, passion and a plan, Jacene chose to continue her work with children in the school district and expand her tutoring service. She is currently an educator at Newport Mesa Unified School District.

***

HOW DID I GET MY BOOK INTO COSTCO?

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Come back Thursday, September 5th, to read more.

***

Remember to Vote for your favorite August 2013 “My Gutsy Story®.” You have 2 weeks to vote. The winner will be announced on September 12th, and gets to select a prize from our sponsors.

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