When I decided to put a turquoise feather in my hair, I asked myself, “How far should I take my brand?”
I made a spontaneous decision at my local gym today after chatting with Mary Visconte (a “My Gutsy Story” sponsor under Spectrum Specialities and Awards) told me she was getting her long brown hair colored purple and pink at the ends. She showed me some photos on her i-phone.
“Maybe I should get some turquoise in my hair to go with my brand, but I’m too old for that,” I said.
“Sonia, get a turquoise feather, that would look cool,” Mary replied.
“You can buy them at the beauty supply store next to Peets coffee.”
So after the gym, I drove straight to the store, picked up the turquoise feather, some turquoise nail polish, and of course a Peets coffee.
Back home, I jumped in the shower then dressed in my “book-signing uniform.” A quick dab of turquoise on my nails, then asked my son to take some photos.
My poor kids are fed up with me asking them to take photos.
So my question is:
How far should you take your brand?
And to all my author friends, have you branded yourself? If so how? With a favorite color? Something you wear to accentuate your brand? A gimmick that goes with your book? Have you even thought of it when you do your book signings?
My Gutsy Story® is now Trademarked as of 1/01/13.
Next Monday, January 7th, we start the 2013 My Gutsy Story® series with Mary Gottschalk.
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