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You are here: Home / Archives for Gutsy Indie Publishers on Facebook group

Gutsy Book Buzz: “How Long Will it Take to get My Book Out?”

June 7, 2012 by Sonia Marsh

Have you thought of indie-publishing your book? Or are you perhaps in the process of publishing your book and need a timeline to guide you?

Let me introduce Amy Collins, book publishing professional from the Cadence Group who is here to help us. (Above photo credit Bethany Brown and Amy Collins from The Cadence Group.)

I met Amy Collins on the Independent Book Publishers Association (IBPA) forum. She was always there to answer my questions, and one day I picked up the phone and called her. After an informative conversation, I asked her if she would be willing to write a post regarding the necessary steps to get an indie-book published. She agreed.

 

HOW LONG WILL IT TAKE?

The biggest mistake new publishers make is thinking that they need to get their book “out there” immediately. Publishing a successful book takes time and attention to detail. Rushing through any step of the process will inevitably harm your end result. You simply cannot rush through the book industry’s set deadlines and prerequisites.

Some of these processes are:

•Getting an ISBN (several weeks if not expedited)

•Registering your book with the Library of Congress (several weeks)

•Adding your book to Amazon.com and other industry databases (two to three weeks)

•Getting signed up for a distributor or wholesale fulfillment partner (two to three months)

•Meeting the presentation deadlines at bookstores for new books (five to six months after you are signed up with the distributor or wholesaler)

•Printing and shipping new books (three to four weeks if no issues or “fixes”)

Setting a realistic timeline will be your first big test as a new publisher. Do this properly and everything else will go more smoothly. This step is where we separate the wheat from the chaff, the mice from the … well, you get the idea.

But what about the other elements? How long does it take to design a cover? Edit a manuscript? Proofread a set of pages? While these things vary, there are some guidelines you can use to start. The following are rules of thumb and only to be used to help you start planning. When you assemble your team, you should discuss your time expectations and include them in the agreements.

•Editing and copy editing (one to two months)

•Getting a good cover designed (four to six weeks)

•Work with designer to layout book (three weeks) •Proofreading (two weeks)

With written commitments from your editors, designers, artists, authors, and proofreaders, you should be able to create a well-published book in eight months from finished manuscript. Some people can do it in less, but if you want good reviews, strong sales possibilities, and an ulcer-free stomach, sit down and map out a schedule starting eight months out from your official pub date.

There are a number of “dates” in this process. Let’s go through them so that there is no confusion. A “print date” is the date that the book comes off the printer’s truck. A “ship date” is the date that the publisher ships the books to its customers to fill waiting orders. This is usually two to three weeks after the print date. A “pub date” is the official date a book is available for ordering or purchasing to the general public. It is usually five to eight weeks after the ship date to give retailers time to order, receive, and shelve the books.

It takes time to get a book from the printer to a warehouse, from a warehouse to a distributor, from a distributor to a wholesaler, from a wholesaler’s receiving dock to its shelves, from a wholesaler’s shelves to a bookstore, and from the back room of a bookstore to the floor.

So what does this mean to your publishing program? It means you need to create a realistic pub date for your book and make sure you can meet it. It means that you need to have a large chunk of the book finished and the publicity and marketing plans created at least six months prior to your pub date. It means that you have to set and adhere to a schedule.

BUILDING YOUR SCHEDULE

As you build your schedule for a book, add a great deal of “cushion” into the schedule. There will be miscommunications, vendor problems, production errors, shipping mishaps—all resulting in delaying your book’s debut to the world. If you build in enough time to deal with the inevitable delays, you will always be “on time.” You will have a lot less stress. And it’s definitely worth it.

Let’s walk through a sample schedule. If you announce that you will be publishing I Was a Teenage Latte Addict in early October, your book should leave the printer no later than early August. Plan accordingly and work up the schedule so you don’t get worked up later.

SAMPLE SCHEDULE:

 

Eight months before publication of I Was a Teenage Latte Addict:

•Editors, pre-production team, and cover designer hired

•Book manuscript is finished and given to the editor

•ISBN is assigned

•Title, subtitle, and tag lines are decided upon

•Decisions on which distributor to use made

•Marketing and sales plan created

•Cover design concept meeting held with designer

 

Seven months before publication of I Was a Teenage Latte Addict:

•Cover design work continues

•Back cover copy written

•One-page book description written

•Page count decided upon

•Hard/soft cover decided upon

•Price decided upon

•Register book with R.R. Bowker and Library of Congress

 

Six months before publication of I Was a Teenage Latte Addict:

•Developmental edit finished and given to copy editor

•Front cover design close to finished

 

Five months before publication of I Was a Teenage Latte Addict:

•Copy edit finished and sample pages

Book specs sent to wholesalers, distributors, and bookstores (including Amazon)

•First pass layout of book done

•Indexing of your final pages done, if necessary

•Proofread PDFs of your book layout

•Proofread PDFs of your book cover

 

Four months before publication of I Was a Teenage Latte Addict:

•Digitally print fifty copies of Advanced Reader’s Copies (ARCs) of your book for marketing purposes and to give your project a “dry run”

•Send copies of the ARCs to reviewers and websites for endorsements and reviews.

Three months before publication of I Was a Teenage Latte Addict:

•“Live with” your ARC for a few weeks

•Do a final proofread and make any final changes and adjustments

•Send final PDFs to the printer

 

Two months before publication of I Was a Teenage Latte Addict:

•Books ship from printer to warehouse

•Send copies of finished book to your entire team with thank-you notes

•Send copies of your finished book to the bookstores and retailers whom you wish to consider stocking your book.

•Send copies of your finished book to stores and contact them about doing an event during your pub month or the month after.

One month before publication of I Was a Teenage Latte Addict:

•Books shipped to wholesalers and retailers that have placed orders.

•Start sending out weekly ideas to newspapers and magazines with ideas of articles they could write (or let you write) that ties in with your book.

Month of Publication of I Was a Teenage Latte Addict:

•Approach Amazon Top Reviewers for reviews

•Send copies of your finished book to the bookstores and retailers whom you wish to consider stocking your book.

***

Thank you Amy for helping us out with the timeline for publishing.  You can reach Amy Collins and her business partner Bethany Brown at the Cadence Group, or join on Twitter @thecadencegrp. You can also join Gutsy Indie Publishers, a group I started on Facebook where professionals like Amy Collins helps authors with their questions.

Amy is always willing to help authors and she agreed to be on Jason Matthews’ Indie Author panel on Hangout Networks with AC Cruz.

Below is a video on “How to get book Reviews” which Jason Matthews put together and Amy Collins answered our questions.

Do you have any specific questions for Amy Collins?

Any tips or comments you’d like to share about your own personal publishing journey?

“My Gutsy Story” by Keren-Niccole Bunnell

April 23, 2012 by Sonia Marsh

The Guardianship Mission

“Sunny skies and fair weather today,” reported the Weather Channel app on my iPhone. Indeed, it was a beautiful day with the soft breeze wafting in salt air from the ocean less than a mile away. But today, my brother, three younger sisters and I barely noticed the lovely weather. We were on a mission. I squeezed our white sedan into the last downtown parking space available and chattering in nervous anticipation, we strode down the bustling city streets to arrive at the San Diego Family Claims courthouse. We had received a summons to appear in court per my petition to become the legal guardian of my four siblings who ranged in age from 15 to 19. At 21 I was just barely old enough to do so, and, despite having prepared this with my lawyer for several weeks, I was struggling to keep up an outwardly cool composure.
Standing in a huddle before the imposing, red brick building, I realized that for the past month, the five of us had wandered like sheep without shepherds, confused and bewildered. After years of living in a safe, secure, homeschooled environment, we suddenly found ourselves quite alone in the world. Our father had died in 2007 after a devastating battle with melanoma that had penetrated his brain, changing his personality and slowly robbing him of his memory. One year after our father died, our mother was diagnosed with colon cancer. Month by month we watched her painfully slip away. We had buried her besides Dad only a few weeks before. As the oldest, it was now time for me to step up to the plate and fill the role of head of our little household.
Taking a deep breath, I pulled open the heavy glass door and we walked in. Two security officers, each fully equipped with guns, a radio and a club were on hand to greet us, cheerfully confiscating our bags and dumping them into plastic bins, which were rolled down the conveyor belt into a security checking system.
In the lobby it was hot and crowded with people. An almost tangible presence of problems permeated the room. On a bench against the wall slumped a dejected lady with tangled gray hair, wearing a dirty pink dress. She sat motionless, holding her head in her hands. In one corner, a black man argued loudly with a city employee while in another corner, a haggard mother filled out paperwork with two small boys clinging to her skirt. It seemed that there were sad stories to be read in the eyes of the many troubled individuals we saw there.
We waited anxiously in a noisy hall until a sheriff opened the courtroom door with a flourish. The actual courtroom was quite small and every chair was soon filled as all awaited the appearance of the judge. A hush settled over the room; wisps of muted conversation rose and fell. A baby began to wail; the sheriff scowled. I sat rigidly in my seat, gripping the armrests with sweaty palms as waves of apprehension swept over me. Butterflies fluttered uncomfortably in my stomach. The courtroom officials were busy in their own familiar little world: the stenographer, with her tidy hair and efficient fingers set up her miniature typing machine; the bailiff in her police uniform, her hair coiled into a smooth bun, was quite pretty; the interpreter, an older, professional-looking Spanish woman, sifted through stacks of papers and gazed around the room with a sigh.
At last, the judge strode in, his long black robe flowing behind him. I watched him with uneasy curiosity as he organized his desk then called up the first case. He looked to be in his fifties and had a definitive air of authority about him. As each group stood to plead their case before him my apprehension deepened. He was neither kind, nor sympathetic. His responses were blunt and impartial, and most of the people went away rejected, rescheduled and frustrated. I quickly discovered that I was right about the sad stories; there was not a happy one among them. Bitterness, anger, even hatred was rife in their voices and gestures.
Standing before the judge was even more intimidating than I had expected. He carefully scrutinized my face as he listened to our lawyer justify my appeal. How grateful I was not to say anything! I would probably have choked up or scrambled my words as I usually do when I’m nervous. When the lawyer finished explaining our situation and pleading our case, the judge sat silent for a long moment. His response shocked everyone in the audience. My breath caught in my throat and stayed there as the judge praised our strength and courage in the face of our circumstances and complimented my siblings for their support and submission. I blushed beet red and my heart flip-flopped wildly. There was a profound hush in the room; even the baby had ceased to wail. “I grant your petition and I whole-heartedly wish you good fortune in your lives,” the judge finished. I breathed out a tremendous sigh of relief. With the eyes of everyone upon us, we walked out wreathed in smiles. Notwithstanding our calm and happy exterior, we were really skipping and dancing, singing and shouting in pure delight.
Walking back through the lobby I found that the aura of troubles and heartaches no longer seemed so oppressive. There were brighter and happier days ahead for the careworn people gathered here, just as I knew there would be for us. Leaving the courthouse, we were entering a new phase of our lives in which five, very young adults would be the supreme law-inventors and decision-makers in our childhood home. As we merrily crammed back into our little car, bubbling over with laughter and pride, we did not yet know of the lessons, hardships, sorrows and joys that were in the road ahead.

About Keren-Niccole Bunnell and her family:

My dad was a Lieutenant Commander in the Navy and my mom was a stay-at-home mom.  She home schooled my four younger siblings and me all the way through high school.  Unfortunately, my parents died within three years of each other after devastating battles with cancer.  I became the legal guardian of my minor siblings at the age of 21 and now, two years later, the five of us are attending the same university together on full music scholarships.

Besides performing in Southern California as a string quintet, my three sisters, our little brother and I love to backpack and we have section hiked the Pacific Crest Trail from Mexico to the Anza Borrego desert.  For the next four months we are training as a team to run in the Rock & Roll marathon which is held in San Diego (it will be our second marathon).  In late spring, we will board an airplane for the very first time and tour the east coast, performing in concerts with our college choir and orchestra.  The past two years have been a time of healing and growing together as a family and the future ahead is so exciting!

My website is: http://bunnellstrings.com/ and you can follow me on Facebook.

Sonia Marsh Says:

Like all who have read your story, I am in admiration of you and your family. Keren, you seem so mature, and after e-mailing back and forth, I am grateful that your parents raised an amazing daughter who took charge of her family after such tragedy. You are truly a hero. What a talented family you are, and thank you for taking care of your siblings at such a young age.

***

Please leave your comments and questions for Keren-Nicolle Bunnell below.

***

Do you have a “My Gutsy Story” you’d like to submit?

To submit your own, “My Gutsy Story” you can find all the information, and our sponsors on the “My Gutsy Story” contest page. (VIDEO) Submission guidelines here.

Are you a writer looking for support from other writers and professionals, please join our growing, GIP (Gutsy Indie Publishers) group on Facebook. You can find out more about the Gutsy Indie Publisher community here.

Please share Keren’s “My Gutsy Story” with your fellow writers and readers by clicking the various social icons below.


A New Google + “Hangout” for Indie Authors

April 14, 2012 by Sonia Marsh

Jason Matthews

Jason Matthews, author, and blogger on ebooksuccess4free, invited several bloggers to share their blogging tips on his show: “Indie Authors with Jason Matthews and AC Cruz.” I was fortunate to be one of them.

We had a nice panel of authors sharing their blogging journey and Jason asked us many questions which you will find interesting.

 

A new topic is covered each Monday on this Google + Hangout, and I hope you subscribe to the “Indie Authors with Jason Matthews and AC Cruz.”

Don’t forget, a new “My Gutsy Story” this Monday, and this time, it’s a man’s story. More on Monday.

Also if you’re an indie author, why not join our new GIP (Gutsy Indie Publishers) group on Facebook. If you need help getting your book published and have questions, or if you’re a professional copy editor, PR consultant, manuscript editor, book shepherd, or anything related to writing and publishing, you are welcome to join forces and help.

In the meantime, please leave comments for Jason Matthews and any of us on the show below, including topic ideas for other Indie Author shows you may be interested in learning more about.

 

 

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