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Gutsy Book Buzz: Who Gives a Crap?

July 26, 2012 by Sonia Marsh

I’m one of those last minute spontaneous bloggers who never seems to schedule things until it’s crunch time.

I often have no idea what I’m going to post until the night before–if I’m lucky–but realistically, I sometimes wait until Thursday morning, a few minutes before 8 a.m., when my post is supposed to be written.

So imagine my delight when I found an Indiegogo video, called “Who Gives a Crap?” that resonated with me.

It’s so creative, so well-written, and so honest. It was exactly what I wanted to hear about, not only because of it’s title and double entendre, (the guy sits on a toilet for over 50 hours to raise $50,000) but because the guy is a genius at coming up with a unique concept to fund his project.

So today I’m going to talk about: Who gives a crap? And more importantly, how do you stand out? Here’s what I mean.

  • We live in a competitive world where everyone is striving to have a voice that gets heard above the millions of other voices.
  • We want to be unique, but how is that possible in a world full of other unique people?
  • We keep hearing about the magic formula that will help us reach our goal in no time at all.  As an ex- personal trainer, clients wanted the “quick fix” to get thin or muscular.
  • There is no magic formula for anything except one thing, in my mind. And this “who gives a crap” guy from Australia demonstrates it.

The reason why this guy succeeded in raising more money for his project than he expected is in my opinion, the formula for real success:

1). He is himself

2). He is extremely creative. How many would sit on a potty for that long!

3). He is down-to earth and unpretentious (perhaps I’m repeating #1)

4). He is not conning us.

5). He is an engineer, (I think) and I always admire smart people who haven’t been media-trained to death to sound robotic.

6). He has a project that can help others globally, especially those who are less fortunate than us.

7). If you’ve lived in a country where you depended on rain to flush your toilet, and you’ve had a drought, you can relate. This happened to my family in Belize.

8). His video is “Gutsy.” I mean to sit with your pants down and have a camera pointed towards you in a warehouse is quite “Gutsy,” wouldn’t you say?

9). He has beautiful baby blue eyes. Oops, sorry, but they remind me of my three sons when they were babies.

In today’s world,  we have to think of creative ways to stand out. The questions is HOW? What kind of video would you make if you wanted to raise funds for your book, your indie movie, your project?

Any thoughts? Please let us know and share with your friends. Thanks, Sonia

 Photo credit above purpleslog

“My Gutsy Story” Mary Hertslet

July 23, 2012 by Sonia Marsh

Life Lessons Learned

On the registration form for my 50th high school reunion, in the year 2000, we were asked to finish the sentence,  “If I had it to do over again, I would – – – ” When completed, our answers were collected, compiled into a booklet and given to each of us. I completed the sentence with, “I would not change anything.” I was surprised to see that many others had completed the sentence in the same way. They seemed to be happy with the life they had, as was I. Also, I added a bit of advice I had already given to some of the younger generation, which was my own mantra for life: “Take advantage of your opportunities, follow your passions, and never stop learning.” A caveat to this, of course, is that you have to prepare yourself first, so that when that opportunity does come along, you will be in a position to accept it.

Together, working as a team through hard times, hard work, and with perseverance, my husband, Hersh, and I were able to start reaching some of our goals in life by taking advantage of opportunities that came to us. Sometimes, when I felt downhearted, he would say things like, “Don’t worry, we have our whole lives ahead of us”, or “The world is our oyster”. I believed it too.

After three years in the Marine Corps during WWII (two years in China), Hersh completed college and received his masters in geography. Meanwhile, I brushed up on my office skills, preparing ourselves for opportunities we might have of a career that would take us traveling. Travel was our passion. When he saw a magazine in the college library, listing positions for teachers in foreign countries, he immediately sent out applications.

In 1955, Hersh and I flew across the South Pacific, to the island of Guam, where he was under contract as a high school geography and history teacher, and I was a secretary at the school. This was the beginning of a six-year adventurous life, during which time we traveled the world.

At the end of each two-year contract, we had a three-month R&R (Rest and Relaxation) that we used for travel. This was a time before jets flew across the South Pacific, before air-conditioning, computers, etc. It was also before many people had traveled throughout Southeast Asia or explored the islands of the South Pacific as we did with our five-month-old son, Steve. We made a trip around the world later when Steve was two years old. Not much had been written about exotic places like Egypt and India. Nepal had just opened their borders. We were some of the first outsiders to enter their country.

1957 – Leaving Guam for our first three- month travels throughout Southeast Asia and the South Pacific.

Traveling through the world in the 1950s was difficult and rigorous, especially with a small child. Hersh was a consummate geographer, wanting to see countries and islands of the world from the viewpoint of the people and their lands, and not just as a tourist. It was also the most educational six years we would spend.

We lived in a pre-globalization era. We traveled during a time when the past was on the brink of colliding with the future. It was an opportunity we had then, that no longer exists

Meanwhile, island life on Guam for six years was enjoyable. Living in a Quonset hut in a small village, without telephone, TV, etc, was a culture shock, to say the least. However, we adjusted quickly and loved every minute of our life there.

After six years abroad, we returned to the States in 1961 and resumed a more normal life with our son who, by then, was five years old and ready to start school. Hersh returned to college at Rutgers University where he acquired another degree that enabled him to change his career. Afterward, we moved to the Washington, D.C. area where he began working for the Department of Defense.

Had we not taken the opportunity that was given us early in our lives, we would have missed this great six-year adventure completely. In 1976, my husband was diagnosed with Parkinson’s disease.  After 24 years of marriage we spent the next 33 years living with this insidious disease.  He died in 2009.

Now, as I look back to a time long ago, when we took advantage of an opportunity, I can remember our great adventures during those years when there was a time for us, and the world was our oyster.

Mary Hertslet Bio:

I grew up in Independence, a small town just outside of Kansas City, Missouri. While working at a bank in Kansas City, I met my husband on a blind date (the first and last).  After three years of marriage, Hersh and I went off to see the world and live on a beautiful South Pacific island for 6 glorious years.

After returning to the States, we settled in Maryland, bought a house and raised two wonderful children. I am also a proud grandmother of twin granddaughters.

In the 1980s I started a business in arts and crafts that lasted over twelve years. Finally I had to give it up to become a full time caregiver for Hersh until he went into a nursing home.

To help with my grief of knowing he would never be home again, I decided this would be the best time to start researching and writing a memoir.  As I wrote, I took pages to read to him.  He was no longer able to speak, but I could see the sparkle in his eyes and sometimes even a few tears.  I continued writing and reading to him until his death in 2009.  At that point, I stopped writing my memoir.  After 57 years of marriage, it was impossible to write  through my tears. I have started writing again this year, mostly essays and short stories, hoping it will bring me back to finishing my memoir.

Mary can be reached via e-mail at: clemmary1@yahoo.com

 Sonia Marsh Says: I think the best response from someone when they look back upon their life is to say, “I would not change a thing, or I have no regrets.” I know my own father has said that to me, and he is 87.  I also think we need to remember the important lesson you give us:

“Take advantage of your opportunities, follow your passions, and never stop learning.“

I enjoy your writing and hope that you continue with your memoir. You have so many adventures to write about that we would like to read. Thanks Mary for sharing your “My Gutsy Story”.

***

Do you have a “My Gutsy Story” you’d like to share?

To submit your own, “My Gutsy Story” you can find all the information, and our sponsors on the “My Gutsy Story” contest page. (VIDEO) Submission guidelines here.

***

Please leave your comments for Mary and she will be over to respond. Also remember to share the “My Gutsy Story” series with your friends by clicking on the buttons to your favorite sites below.

 Thanks, Sonia Marsh.

 

Gutsy Book Buzz: How to make Your Book Launch Party a Success

July 19, 2012 by Sonia Marsh

Please click to listen to my PODCAST, or you can read the transcript below, or do both. I would love to hear what you’ve done for your own book launch party, and hope you leave comments in the section below. Please share with others who need help with their book launch.
Thanks, Sonia.

 

Hi, I’m Sonia Marsh, the founder of the weekly “My Gutsy Story” series and the author of Freeways to Flip-Flops: A Family’s Year of Gutsy Living on a Tropical Island,” which will be available on Amazon and bookstores nationwide on August 21st.

Today I’d like to give you some ideas on how to do a book launch that’s not your usual type.

How many of us enjoy sitting behind a desk and waiting for people to come up to us?

 

Here are some ideas

 

  • Do not call it a book launch, but a book launch party. Yes, doesn’t a party sound like more fun than a boring old-fashioned launch?
  • Schedule your date and time with the bookstore manager, and start telling people about it two months before the date. My book launch party is on August 30th, and I’m bubbling with Gutsy enthusiasm.
  • Talk about it with the same enthusiasm you have for planning your wedding.

As Carolyn Howard Johnson says in her book, The Frugal Book Promoter, How to do What Your Publisher Won’t”

“A book launch is akin to planning a wedding. You may not need an elaborate canopy of wedding bells but all the other elements that makes a wedding a success must be considered for a launch.”

  • Make some special postcard invitations which you give away to people everywhere. Your friends, neighbors, people at the gym, store owners you know and like, I mean everyone.
  •  Insert 5 invitations into each ARC, you send out, or just drop them off or mail them and tell your friend to tell everyone she knows about your launch party. If she lives in another state, tell her when your book will be released and that you’d be more than happy to do a Skype interview with any book club she of her friends belong to.
  • Get sponsors for your event so that you are “inviting” other local businesses to participate and this will make it easier to get press coverage.
  • Walk to each restaurant or store, close to your bookstore, and introduce yourself. Bring a copy of your book with you, and tell them how many people you expect to attend, I said 75, because that’s how many Laguna Beach Books can hold “as far as standing room.”
  •  If it’s a restaurant, ask them if they can offer an appetizer and that you picked them because they… (have a great Caribbean dish that fits perfectly with your theme.)
  • If it’s a store, for example I went inside a chocolate store, a hair salon and a home linens store, and asked if they would like to provide a gift basket for the raffle at my book launch party. I told them to send me their logos to add to our publicity campaign. So far they all said yes, including a Caribbean restaurant that’s donating rum punch.

So be Gutsy, and just go out there and ask. What’s the worst thing that can happen? The word “No.” That’s not the end of the world.

Now I have a question for you if you live outside the U.S.

I have a feeling that here in the U.S., businesses are more willing to help.

I would love to hear what would happen if I tried this in Paris, or Amsterdam.

Please share some of your own ideas for book launch parties that have worked for you.

Am I right? Is this more of an American concept: asking for donations from companies, as an author, I’d love to hear your feedback.

Thanks, good luck to you, and keep the conversation going.

 Photo credit of Laguna beach Book Store above.

“My Gutsy Story” Belinda Nicoll

July 16, 2012 by Sonia Marsh

Something that made my life take a different direction

I’ve learned that personal transformation can be inspiring, unless the forces of change set you adrift and you lose sight of yourself. Early in the year 2000, enjoying new-found independence thanks to my belated career as a copywriter, I decided to end my twenty-year marriage. I’d been married since the tender age of nineteen, and my husband and I had drifted apart. I trusted that our two children aged nineteen and seventeen were capable of dealing with the family break-up. What I did not anticipate, though, was that my decision would mark the start of the most distressing period of my life.

When I shared the news of my marital troubles with a colleague, she suggested that the two of us and another male colleague sign up for a self-empowerment workshop offered by a rather eccentric guru. By the end of the course, the three of us had formed a close bond. Shortly after, our male colleague accepted a job in Saudi Arabia. I kept in touch with him via e-mail, and by the time I’d finalized my divorce our friendship had turned into a long-distance romance. At the end of that year, he returned to South Africa to marry me.

His return coincided with my daughter finishing school and getting ready for a year abroad as an au pair. She’d applied to go to America, but fate intervened and she ended up with an offer from a family in Cologne, Germany. Ten years later, I’m still shaking my head at the irony of that development, because no sooner had she signed the contract than my fiancé got a job offer from an international healthcare advertising agency in San Francisco. While his employers sponsored his H-1B visa, which would permit him to work in the U.S. as a professional in a specialty occupation, I would get an H-4 visa, which permitted me to be a spouse. He said not to worry about the ‘spouse’ thing,’ that we’d sort it out as soon as we were settled in the U.S.

I’ll never forget the thrill of our prospective adventure. But I had my trepidations, too, about separating from my daughter, leaving family (not least of all my son) and friends behind, saying goodbye to my country, and putting my career on hold. The next few weeks turned into a huge rush: we got married, packed up our personal belongings, advertised my husband’s apartment as a furnished rental, said our goodbyes, and left—we’d booked our departure to coincide with my daughter’s flight to Germany.

My husband’s promise to me was that our expatriation would be a short-term stint, a year or two, three at the most. But how could we have known that our arrival as expats would coincide with one of America’s biggest disasters—two hi-jacked planes crashing into the World Trade Center? The event and its aftermath numbed us as much as it impacted the nation’s future, leading directly and indirectly to a string of personal setbacks that kept us from returning to our home country. It took more than three years to get our green cards. Caught up in changes in our host and home countries, as well as the global economic decline, over the next ten years we’d relocate from California to the North, South, and Midwest, my husband pursuing his career in advertising and I making more than a few career changes as a trailing spouse.

Belinda and her husband, Bruce

We’re U.S. citizens now. My son still lives in South Africa. My daughter returned home after her year as an au pair in Germany, but only to finish her studies as an occupational therapist, before moving to Ireland to marry the love of her life whom she’d met in Cologne.

Even now, as I take stock of all the personal and global changes, I can’t help wondering about the significance of the upheaval in my life and the uncertainties in the rest of the world, and what it all means for the future. But it doesn’t help to mope about it; change also presents opportunities—in the last ten years, I’ve traveled to many exciting destination, locally and abroad, excelled as a life coach and writer, finished my Masters in Fine Arts in Creative Writing, and published my first book. Life, good or bad, always presents us with many learning curves.

Belinda Nicoll’s Bio:

Belinda is originally from South Africa and has been a citizen of the United States since 2010. She and her husband love traveling and share a keen interest in cultural diversity. Their journeys and careers have taken them to various parts of the world. Belinda holds a BA degree in the social sciences and an MFA in Creative Writing, works as a creativity coach, is writing her first novel, and recently published her memoir—Out of Sync—a story about personal transformation and global change. Check out her Website and Blog (she writes about creative writing, personal coaching, and expatriation. You can connect with her via Facebook, Twitter, and LinkedIn, too.

Out of Sync

Belinda shares an excerpt from her book here. I read it, and felt transported into her life in South Africa. In those few pages, I became part of Belinda’s life. I sensed what she was going through as a mother, and a woman ready to embark on a new life in the U.S. She described her life in South Africa as a child, and the politics and people of South Africa in a manner that finally made me “understand” what was actually going on in the 60’s, and the changes that occurred.  I also feel a connection with Belinda when she says:

“These days, being rootless is an integral part of how I choose to be.”

Sonia Marsh Says: Belinda, I feel a strong connection with you in that we are both expats, and have moved around the world. I also believe that when our kids have been exposed to life in different parts of the world, they are likely to do the same as we did: they move to another continent. You mentioned change also presents opportunities, which I know to be true, and that’s what makes our lives exciting. I’d love to meet you and share our adventures. Thank you for your story and all the best with your memoir, Out of Sync, which is my kind of book, and the novel you’re writing.

***
Do you have a “My Gutsy Story” you’d like to share?

To submit your own, “My Gutsy Story” you can find all the information, and our sponsors on the “My Gutsy Story” contest page. (VIDEO) Submission guidelines here.

***

Please leave your comments for Belinda and she will be over to respond. Also remember to share the “My Gutsy Story” series with your friends by clicking on the buttons to your favorite sites below.

 Thanks, Sonia Marsh.

Winner of the June “My Gutsy Story” contest

July 12, 2012 by Sonia Marsh

Congratulations to all four writers this month. You each shared your inspiring “My Gutsy Story.”

Madeline Sharples
Madeline Sharples came in 1st place and is the winner for the June 2012 contest. Congratulations Madeline.
Madeline Sharples
Sonia Marsh Says: Madeline’s story was one of courage and determination after the tragic loss of her son. 

 

Jeffrey Crimmel

 

Jeffrey Crimmel came in 2nd place

 

Jeffrey Crimmel

Sonia Marsh Says: Jeffrey, you send us a very important lesson: we are only visitors in another country and have to respect their traditions and not attempt to impose our own.

 

Marla Cerise
Marla Cerise came in third place.
Marla Cerise
Sonia Marsh Says: You amaze me with your strength to continue, after all the tragedies you’ve been through. I am grateful that you found a wonderful man, Will, to take care of you and your sons.
Doug Edwards
Doug Edwards from Australia, has an amazing story about how he was determined to change his life from the young age of eleven. He knew he wanted to live in Australia when he was a small kid and made his dream come true.
***

You are all WINNERS, with such amazing writing and stories to share. Thank you for participating, and to all VOTERS for taking part.

Our WINNER Madeline Sharples, gets to select his prize from our new list of SPONSORS,

***

Do you have a “My Gutsy Story” you’d like to share?

To submit your own, “My Gutsy Story” you can find all the information, and our sponsors on the “My Gutsy Story” contest page. (VIDEO) Submission guidelines here.

Two June stories are up. So far we have Bob Lowry  “My Gutsy Story” and Sherrey Meyer’s “My Gutsy Story.”

I hope you enjoy the “My Gutsy Story” series and share with others through the links below. Perhaps you’d like to submit your own. Thanks.

 

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