Gutsy Book Buzz: Who Gives a Crap?

I’m one of those last minute spontaneous bloggers who never seems to schedule things until it’s crunch time.

I often have no idea what I’m going to post until the night before–if I’m lucky–but realistically, I sometimes wait until Thursday morning, a few minutes before 8 a.m., when my post is supposed to be written.

So imagine my delight when I found an Indiegogo video, called “Who Gives a Crap?” that resonated with me.

It’s so creative, so well-written, and so honest. It was exactly what I wanted to hear about, not only because of it’s title and double entendre, (the guy sits on a toilet for over 50 hours to raise $50,000) but because the guy is a genius at coming up with a unique concept to fund his project.

So today I’m going to talk about: Who gives a crap? And more importantly, how do you stand out? Here’s what I mean.

• We live in a competitive world where everyone is striving to have a voice that gets heard above the millions of other voices.

• We want to be unique, but how is that possible in a world full of other unique people?

• We keep hearing about the magic formula that will help us reach our goal in no time at all.  As an ex- personal trainer, clients wanted the “quick fix” to get thin or muscular.

• There is no magic formula for anything except one thing, in my mind. And this “who gives a crap” guy from Australia demonstrates it.

The reason why this guy succeeded in raising more money for his project than he expected is in my opinion, the formula for real success:

1). He is himself

2). He is extremely creative. How many would sit on a potty for that long!

3). He is down-to earth and unpretentious (perhaps I’m repeating #1)

4). He is not conning us.

5). He is an engineer, (I think) and I always admire smart people who haven’t been media-trained to death to sound robotic.

6). He has a project that can help others globally, especially those who are less fortunate than us.

7). If you’ve lived in a country where you depended on rain to flush your toilet, and you’ve had a drought, you can relate. This happened to my family in Belize.

8). His video is “Gutsy.” I mean to sit with your pants down and have a camera pointed towards you in a warehouse is quite “Gutsy,” wouldn’t you say?

9). He has beautiful baby blue eyes. Oops, sorry, but they remind me of my three sons when they were babies.

In today’s world,  we have to think of creative ways to stand out. The questions is HOW? What kind of video would you make if you wanted to raise funds for your book, your indie movie, your project?

Any thoughts? Please let us know and share with your friends. Thanks, Sonia

 Photo credit above purpleslog