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Barbara DeMarco-Barrett Interviews Indie Authors on KUCI 88.9FM

January 10, 2013 by Sonia Marsh 3 Comments

Barbara DeMarco Barrett at KUCI 88.9FM
Barbara DeMarco Barrett at KUCI 88.9FM

Barbara DeMarco Barrett, author, host of the Pen on Fire speaker series and radio host of Writers on Writing at KUCI 88.9FM, admits she was reluctant to invite “self-published” or as I prefer to call us, “indie-authors” to her show.

I don’t blame her. She has, after all, interviewed several famous, traditionally published authors on her radio show, “Writers on Writing” since its inception in 2001. For example, Margaret Atwood was on her show yesterday, and previous guests such as Billy Collins, Michael Chabon and John Irving.

When asked why she decided to interview indie-authors? Here’s her response.

I wanted to have an indie author show because times, they are a changin’ …. self-publishing is turning a corner and it’s interesting, watching this evolution, how the context of writing is changing as is the content somewhat—as I talked about with Atwood yesterday, the serialized novel is returning (Byliner.com) and ebooks and graphic memoirs are being published more and more. Who knows what’s next or what will take hold?  So with indie authors…writers are no longer so dependent on agents and editors and publishers, and that’s a good thing (and a bad thing, for it undercuts the patience an author needs to put out a work of quality). In short, self-publishing is a mixed bag, but the conversation has begun and is worth revisiting and exploring.

Together with her co-host Marrie Stone, Barbara has interviewed authors of all genres, including agents, with the goal of helping writers learn the art and craft of writing.

Nancy Klann-Moren and Charlie Leister
Nancy Klann-Moren and Charlie Leister

So when Barbara, one of my first mentors on writing, agreed to interview four indie-published authors on her January 2nd, 2013 show, I was thrilled to be a guest.

The stigma attached to being an indie-author is no longer what it used to be. The public is now aware of successful indie-authors like Amanda Hocking, or even J. K. Rowling who decided to sell the e-book versions of the Harry Potter on her website.

Sonia Marsh, Charlie Leister, Nancy Klann-Morel and our host, Barbara DeMarco-Barrett at KUCI-88.9FM
Sonia Marsh, Charlie Leister, Nancy Klann-Moren and our host, Barbara DeMarco-Barrett at KUCI-88.9FM

To kick-off the New Year, Barbara invited four indie-authors to her first “Writers on Writing” show of 2013.  Mary Castillo joined us from Carmel, California, over the phone, while Nancy Klann-Moren, Charlie Leister and myself, Sonia Marsh, sat in the KUCI 88.9FM radio studio in Irvine, California.

After introducing all four of us, we each talked about our books and read a short excerpt. We discussed the following topics.

  • Indie-Publishing (How? Set up your own publishing company-vs. other ways)
  • Cover design, formatting, Outsourcing vs. DIY
  • Distribution- How do you get your book into bookstores?
  • Events-How to book them
  • Virtual blog tours
  • Book trailers
  • How to get reviews
  • Paid Reviews (Kirkus) and others
  • Goals for next book

You can download the entire podcast here, as well as browse the archives from previous shows on Barbara DeMarco-Barrett’s “Writers on Writing” website.

Mary Castillo brought up an interesting point. Her book sales have dramatically increased since she posted a book trailer on her Amazon page.

This is something I have not tried, and noticed that Barbara DeMarco-Barrett, now has a trailer for her book Pen On Fire on her own website.

I asked Barbara who made her trailer, and she mentioned, her son Travis together with Don (The Newport Brothers.)

If you’re interested  (The Newport Brothers) can be contacted through Travis at sivart86@earthlink.net or at 949 554 9422 for book trailers.

If you have questions regarding indie-publishing, please feel free to contact me at sonia@soniamarsh.com, and remember we have a Gutsy Indie Publishers Facebook Group where you can ask 180 other indie authors, experts, editors, cover designers, PR book specialists your questions.

***

Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” and get published in our Anthology. Please contact sonia@soniamarsh.com for details.

You can find all the information, and our sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

You can read the first 2013 My Gutsy Story® by Mary Gottschalk.

“My Gutsy Story®” Mary Gottschalk

January 7, 2013 by Sonia Marsh 35 Comments

Mary Gottschalk

Welcome to Our New 2013 “My Gutsy Story®”  Series

“Giving Up the Illusion of Control”

“Can’t we just sail around the world now, instead of waiting until we’re retired?”

My story begins with that simple question to my husband Tom, posed on a snowy February night in 1985.

The answer seemed an obvious “no.”  At age 40, we both had successful careers in high finance. My success was all the more significant as a woman in what was still very much a man’s world.  Abandoning the career I’d worked so hard to build seemed crazy.  After five years at sea, I’d be approaching 45 and totally out of touch with the ever-innovative financial markets.  The odds of getting back into that competitive world would be perilously small.

But something didn’t feel right.  Tom and I both worked long hours, week in and week out.  We had no time to enjoy the fruits of our success. Life seemed to passing us by.

And so, Tom and I held hands and jumped off the corporate ladder. Barely seven months later, we headed out of New York Harbor on a 37-foot sailboat en route to the rest of the world.

Almost nothing on that voyage worked out as planned.  But what I learned, as I recounted in Sailing Down the Moonbeam, is that sailing is a metaphor for life. The route is not well marked.  You can’t control your environment.  All too often, you end up somewhere other than where you intended to go.  As Ted Turner famously noted, there’s no point in worrying about the wind; the only thing you can do is adjust your sails.

It was a lesson I learned early in the voyage, and it changed my life almost at once.  But the way that lesson applied to my career was not apparent until years after the voyage ended.  That is the story I will share here.

 

I began my professional life as a researcher and problem solver for companies with financial exposure to interest rates, currencies and commodity prices. I loved the work, which appealed to my analytical nature.  It seems I was good at it and I moved steadily up the corporate ladder.  But with each move, I was spending more time managing people and their schedules, and less time doing what gave me a sense of satisfaction.  A nagging concern about my ability to master the job I’d been promoted into—I hated routine and didn’t think I was a very good people manager—was a significant factor in my decision to leave on that sailboat.

At the time, I felt I was running away from a looming sense of failure.  But as the analogy between sailing and real life began to rise to my consciousness, it struck me that during those last few years in New York, I’d been trying to control the metaphorical wind … trying to make my career go in a direction that my introverted, analytical persona was not designed to go.

With the realization came an understanding of what I wanted, what I was willing to do— when and if I returned to the work-a-day world. I liked research and problem solving.  I didn’t like jobs with routine and repetition.  I didn’t want to manage people.  I didn’t want to waste energy trying to be good at what other people thought I should do.

With that insight came another. Fancy titles and big salaries mattered far less to me than having an interesting job in which I could continue to learn and grow.  As I thought back over my career, the jobs I had loved most had constant variety with little or no managerial routines, as well as the opportunity to learn even as I used my analytical skills to help others.  It was the classic consultant role.

It was easy enough, sitting on the deck of my sailboat, to say what I wanted.  But what if the world didn’t care what I wanted?

And for a time, it seemed the world didn’t care.  When I did go back to work, I started out as a mid-level financial consultant in Auckland, New Zealand, much lower in the pecking order than I’d been when I left New York.  Within four years, however, I was running the financial risk management practice for Peat Marwick in Australia.  In 1994, Arthur Anderson recruited me to return to New York.  In 2000, I was appointed Chief Financial Officer of one of the twelve Federal Home Loan Banks.

Although I didn’t seek them out, promotions and handsome salaries came my way.  It was like being paid to go to school.  It seems that what mattered was not being good at everything, but focusing my energy and attention on doing what I loved and was good at.

 

With the benefit of hindsight, a career decision that initially looked like a “gutsy” thing to do seems to have been the safer course of action.  In New York, every rung on the corporate ladder is a stop on the road to somewhere above. If you don’t move up, you’ll get pushed off.  I have no doubt that, had I stayed on that management track in New York, I would eventually have been pushed off by someone who loved managing people in a way that I did not.

My point is not just that I took a risk and it worked out.  My point is also that doing what is expected, following the conventional path may, in reality, be the riskiest choice of all.  We all know people who stayed in jobs they didn’t enjoy just because they thought the job was safe—and lost their jobs in the last recession.

I often wonder what would have happened if I hadn’t gone sailing. Would I have stayed in a miserable job? Perhaps not. But if all I did was change jobs in the competitive, high pressure world of New York, I would not have learned the lesson I absorbed as I crossed the Pacific Ocean … that you can’t control your environment … that you can only control how you respond to it.  Given that reality, you might as well spend your time doing what you love.

Go for it!

 ***

Mary Gottschalk Bio:

Mary has made a career out of changing careers.  After finishing graduate school, she spent nearly thirty years in the financial markets, as an economist, a banker and a consultant.  Her work took her to New York, New Zealand, Australia, Central America, Europe, and amazingly, Des Moines, Iowa.

Along the way, she dropped out several times.  In the mid-1980’s, Mary and her husband Tom embarked on the round-the-world sailing voyage that is the subject of her memoir, Sailing Down the Moonbeam. Several times, she left finance to provide financial and strategic planning services to the nonprofit community, both in New York and Des Moines.

In her latest incarnation, she is working on a novel, writing for The Iowan magazine, and lecturing on the subject of personal risk.

 Mary Gottschalk book cover

Mary has two websites which you can view here and here.

Please join her on Twitter and Facebook, and her memoir, Sailing Down the Moonbeam  is available on Amazon.

***

 Sonia Marsh Says:

“Abandoning the career I’d worked so hard to build seemed crazy,”

and yet, this is what you did. I find it amazing that stepping out of the corporate world into a world where nature is your boss, can give you clarity, and make you realize what’s important in life. You state the message you learned with such clarity:

“that you can’t control your environment … that you can only control how you respond to it.  Given that reality, you might as well spend your time doing what you love.”

Many of us need to hear your message to get the courage to take a risk, rather than staying in a situation we’re not happy with.

Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” and get published in our Anthology. Please contact sonia@soniamarsh.com for details.

You can find all the information, and our sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here


 

 

 

How far should you take your brand?

January 3, 2013 by Sonia Marsh 20 Comments

I'm going overboard with turquoise
I’m going overboard with turquoise

When I decided to put a turquoise feather in my hair, I asked myself, “How far should I take my brand?”

I made a spontaneous decision at my local gym today after chatting with Mary Visconte (a  “My Gutsy Story” sponsor under Spectrum Specialities and Awards) told me she was getting her long brown hair colored purple and pink at the ends. She showed me some photos on her i-phone.

“Maybe I should get some turquoise in my hair to go with my brand, but I’m too old for that,” I said.

“Sonia, get a turquoise feather, that would look cool,” Mary replied.

“Where?”

“You can buy them at the beauty supply store next to Peets coffee.”

So after the gym, I drove straight to the store, picked up the turquoise feather, some turquoise nail polish, and of course a Peets coffee.

Back home, I jumped in the shower then dressed in my “book-signing uniform.”  A quick dab of turquoise on my nails, then asked my son to take some photos.

My poor kids are fed up with me asking them to take photos.

So my question is:

How far should you take your brand?

100_0747

And to all my author friends, have you branded yourself? If so how? With a favorite color? Something you wear to accentuate your brand? A gimmick that goes with your book? Have you even thought of it when you do your book signings?

NEWS

My Gutsy Story® is now Trademarked as of 1/01/13.

Next Monday, January 7th, we start the 2013 My Gutsy Story® series with Mary Gottschalk.

 

Submit your “My Gutsy Story”®

I am collecting new “My Gutsy Story” submissions for 2013.  NOW is the time to submit your own “My Gutsy Story” and get published in our Anthology. Please contact sonia@soniamarsh.com for details.

To submit your own, “My Gutsy Story” you can find all the information, and our sponsors on the “My Gutsy Story” contest page. (VIDEO) Submission guidelines here.

 

Our New Year “Gutsy Creative People” Party

December 31, 2012 by Sonia Marsh 11 Comments

Our "Gutsy Creative People" Party.
Our “Gutsy Creative People” Party.

My husband Duke decided we should have a party with creative people.

“Why not, ” I agreed and said, “Let’s call it a Gutsy Creative People Party.”

So we created a list of all our friends in Duke’s indie movie: The Down Home Alien Blues, my writer friends, PR friends, journalists, editors and so on.

What fun we had between actors, such as Nathalie Biermanns (photo below left) and make-up artist Coco Covarrubias (photo below right.)

Nathalie Biermanns and Coco
Nathalie Biermanns and Coco Covarrubias

Then my good friend Madeline Sharples, author of  wrote a “My Gutsy Story” drove from Manhattan Beach to Orange County in the rain with her husband Bob. After reading her memoir, Leaving the Hall Light On, it was wonderful to meet her husband Bob. It’s strange how memoir writers know all about the author’s family, prior to meeting them in person.

Sonia and Madeline Sharples
Sonia and Madeline Sharples with blue Belizean morpho butterflies on the right and a photo of a boat dock in Belize on the left.
Madeline and Bob Sharples
Madeline and Bob Sharples

I invited two of my SCWA (Southern California Writers Association) friends. Charla Spence, and Janis Thomas.

Charla Spence
Charla Spence author friend from SCWA

Here is Janis and her husband Alex, with Charla.

Alex, Janis and Charla
Alex, Janis and Charla

My friend Janis Thomas, had her novel, Something New, published by Penguin. I am thrilled for her.

Then Tom Blake, a former OC Register columnist, arrived with his friend Gretta.  Tom still writes a column about dating over 50 for a local Dana Point, California newspaper, and was generous to host me at his deli, “Tutor and Spunky’s” in Dana Point in September. You can view photos here.

Tom Blake and Gretta
Tom Blake and Gretta

The actors had a good time, including Jay Mitsch, who is the lead man in The Down Home Alien Blues.

Nathalie, Coco and Jay
Nathalie, Coco and Jay

We had an amazing evening and here is my friend Dee Fitgerald and his wife, Mary. I met Dee from blogging. You can view his Dr. Eclectic blog here.

Dee and Mary FitzGerald
Dee and Mary FitzGerald

Dee also offered me the opportunity to speak at the MOAA (Military Officers Association of America) about my youngest son becoming a soldier. My son is on the top photo, far right.

A wonderful PR lady for authors, Jennifer Heinly, also attended, together with Pam Westcott, a freelance writer and their respective husbands.

Pam, John, Jennifer and her husband.
Pam, John, Jennifer and her husband.

Happy New Year to all my friends and may 2013 be the year you accomplish whatever you desire.

 Submit your “My Gutsy Story.”

I am collecting new “My Gutsy Story” submissions for 2013.  NOW is the time to submit your own “My Gutsy Story” and get published in our Anthology. Please contact sonia@soniamarsh.com for details.

To submit your own, “My Gutsy Story” you can find all the information, and our sponsors on the “My Gutsy Story” contest page. (VIDEO) Submission guidelines here.

 

 

Being famous doesn’t guarantee fans will come

December 27, 2012 by Sonia Marsh 6 Comments

John BankofBooksVentura-s
Sonia with John Montz, manager of Bank of Books in Ventura, California

Bank of Books in Ventura, California, is a lovely indie bookstore for book lovers of all genres. It’s the kind of store that attracts those who love to browse and dig into stories. It’s also the kind of store that attracts famous people, such as Sir Anthony Hopkins, according to John Montz, the manager.

Last weekend, during my book event at Bank of Books, John told me an interesting story.

Academy Award winner, Gregory Peck,  famous actor in the movie To Kill a Mockingbird, had a book signing at Bank of Books. They advertised his event in all the local newspapers, and set a table inside the store for him to sign his book. Not one person showed up. Not one.

The manager decided to have him stand outside the store, and when people recognized him, they finally formed a line which stretched down Main Street.

I enjoy meeting new people.
I enjoy meeting new people.

So knowing that even famous people don’t always draw a crowd, despite publicity, should make indie authors feel better when they only draw a small number of “fans” to their book events.

SoniaKarinEileenBoB

In my opinion, you always meet one person who makes the whole event worthwhile, and this time, I met a great lady who purchased my book, and we exchanged business cards. The secret is to be “gutsy” and go up to people and chat.

SoniaBankofBooksEvent

Have you had a book signing where no one came? Have you been to many book signings yourself?

Submit your “My Gutsy Story.”

I am collecting new “My Gutsy Story” submissions for 2013.  NOW is the time to submit your own “My Gutsy Story” and get published in our Anthology. Please contact sonia@soniamarsh.com for details.

To submit your own, “My Gutsy Story” you can find all the information, and our sponsors on the “My Gutsy Story” contest page. (VIDEO) Submission guidelines here.

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