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How To Get Your Book Into Costco

September 5, 2013 by Sonia Marsh 24 Comments

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For unknown indie authors like myself, getting your book into Costco might seem impossible, but let me share my own experience, and motivate you to try this yourself.

As I tell my indie author friends, everything starts with building

  • a relationship

What do I mean?

Well, if you shop at your local Costco, ask to speak to the manager. Introduce yourself, and say that you’re a local author and would like to know how to do a book signing at his/her store.

One Saturday while shopping, I noticed an author selling his books. I asked him how he got into Costco and he mentioned his publisher arranged everything for him. He had a traditional publisher, and wasn’t an indie publisher like myself.

I lucked out when Jeff,  the manager, walked up to the author, and I took the opportunity to remind him that I also wanted to do a book signing. Fortunately, Jeff loves to read and support authors. I asked him for his e-mail, and he told me I had to call the headquarters in Issaquah, WA, and follow their instructions.

I called them and listened to their instructions about where to send my book, together with my press kit and it specifically said, that they do not want books published by Author House, X-Libris, I-Universe, or CreateSpace as the publisher. You can use CreateSpace for printing, but not as your publisher on record.

Fortunately, I have my own publishing company, “Gutsy Publications” which allows me to offer Costco the same discount bookstores expect from publishers. I offered them a 55% discount.

After waiting several weeks, I heard back from Costco’s, California based wholesaler, which supplies print books on local and regional topics to Costco warehouses nationwide.

I followed their guidelines, and my son helped me with PhotoShop to design two 20″x30″ posters, which Costco printed. I had to pay for them though.

Jeff was kind enough to allow me to place the posters at the front of Costco for a week before my signing, to alert shoppers.

I did all the local advertising and social media to get people to show up, and ended up selling 32 books in total.

On the day of my Costco book signing, several writer friends arrived to support me and some wanted to know how I did it.

DarleneQuinnSoniaCharlaSpence
Darlene Quinn, Sonia, Charla Spence
Assistant Manager of Costco and me.
Assistant Manager of Costco and me.

Sonia far

I wish you all the best, and FYI, if you need help, please e-mail me your specific question and write (Free Question Consultation) in the Subject line and e-mail me at:  sonia@soniamarsh.com.

Sign-up for my newsletter and receive a FREE DOWNLOAD of “How to Get Your Book Into Costco and Other Large Retail Stores” here.

Do you need help with:

  • Pre-publication (Blogging, Branding and Building your platform)
  • Publication (How to publish your book. Pros and cons of publishing options)
  • Marketing (How to sell your books, niche marketing,  unique places to speak and sell your books)

Check out my “Gutsy Coaching” options HERE.

Sign up for your FREE 30-minute consultation with me at: sonia@soniamarsh.com, or call (949) 309-0030.

 

Publicity is the Key to Success For All of Us

September 3, 2013 by Sonia Marsh 4 Comments

Sonia Marsh speaking upside down
Click on photo to find out why Sonia Marsh is speaking upside down

There comes a time when one person can’t do it alone, and a community makes things happen.

This is the time when I need your help to make the “Bring Out the Gutsy in You” event and the launch of our first: My Gutsy Story® True Stories of Love, Courage and Adventure from Around the World (now on Amazon)

PEOPLE MAKE THIS A SUCCESS

I have so many people to thank for helping with our  SPECIAL EVENT and BOOK LAUNCH

  • Marybeth Bond– flying out from San Franciso to be our keynote speaker
  • Linda Joy Myers (NAMW) President- flying out from San Franciso to be our panelist (Check out our interview together about the event.)
  • Jason Matthews, author and e-book publishing expert. (Check out the fantastic post he wrote about our 9-26-13  event.)
  • Marla Miller, upbeat and Gutsy moderator, author and founder of “Marketing the Muse” workshops.

HERE’S WHAT I’M DOING TO MAKE THIS A SUCCESS

  • I’ve rented a movie theater to make this event  special
  • I’ve hired a film crew so footage can be shared and used to promote everyone
  • I’m working with a wonderful publicist, Barbara Kimler, to make things happen
  • The Orange County and Anaheim Convention and Visitors Bureau will send out a media blast to 800 businesses.
  • Producing a DVD of the event
  • I’ve hired a professional photographer
  • I’ve been on PBS-SoCal TV to promote the event (video link)
  • PBS reporters, Maria Hall Brown and Ann Pulice from PBS said they would attend the event
  • I’ve been on local radio shows to promote our event
  • I’m giving back part of the Anthology proceeds to help WomanSage.org a non-profit, helping women in transition (please read Jacene’s story below)
  • I have a wonderful group of smiling volunteers to help make our event special

HERE’S WHAT YOU CAN DO TO HELP

  1. Please watch my Pubslush video (don’t laugh at me standing on my head!)

    Sonia Marsh speaking upside down
    Sonia Marsh speaking upside down
  2. Please contribute to the PUBSLUSH Campaign to help support the event, and OFFER YOU REWARDS in exchange.
  3. Please share this post with your family and friends, as well as on social media.

This is what WomanSage does to help women like Jacene

After surviving cancer 3 times, her 32 yr marriage ending in divorce, and moving to Orange County to take care of her aging parents Jacene faced financial, emotional and personal losses. She used the TM experience to investigate other potential career avenues identified by her career coach. With her renewed vigor, passion and a plan, Jacene chose to continue her work with children in the school district and expand her tutoring service. She is currently an educator at Newport Mesa Unified School District.

***

HOW DID I GET MY BOOK INTO COSTCO?

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Come back Thursday, September 5th, to read more.

***

Remember to Vote for your favorite August 2013 “My Gutsy Story®.” You have 2 weeks to vote. The winner will be announced on September 12th, and gets to select a prize from our sponsors.

Vote for Your Favorite August 2013 “My Gutsy Story®”

August 29, 2013 by Sonia Marsh 3 Comments

VOTE BE GUTSY BADGE

The voting starts right now for your favorite August 2013 “My Gutsy Story®.” You have 2 weeks to vote. The winner will be announced on September 12th, and gets to select a prize from our sponsors.

Vote on Sidebar. Only ONE vote each

Poll is below the “Bring Out the Gutsy in You,” event information.

This month we have 3 stories to vote for. Janet Givens just wanted to share her Peace Corps experience but prefers not participate in the contest.

Janet Givens
Janet Givens

Our second moving story of the month was from Suellen Zima. 

She wrote an honest account about the guilt of “abandoning” your family as well as being true to yourself.

Suellen Zima
Suellen Zima

Terri Elders wrote about her career as a psychiatric social worker taking care of abused and neglected children.

Terri Elders
Terri Elders

Jan Marshall wrote an inspiring story about how humor helped her heal as well as using it to help others heal.

Jan Marshall
Jan Marshall

 

Be Inspired to ‘Bring Out the Gutsy in You’

Click here for Special Event News

Are you ready to take the next gutsy step in your life? I’m hosting an event in Orange County on Sept. 26 that will inspire you to act on that dream you’ve been holding inside.

This event is free, and you’re invited.

Click here to reserve your seat today.

Name and e-mail required.

 

Do you have a “My Gutsy Story®” you’d like to share?

Would you like to submit your “My Gutsy Story®” and get  published in our 2nd anthology?

Please see guidelines below and contact Sonia Marsh at: sonia@soniamarsh.com for details.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

I am writing posts next month about how to get into Costco, local TV and more. Please stop by on Mondays and Thursdays to learn more.

“My Gutsy Story®”Jan Marshall

August 26, 2013 by Sonia Marsh 19 Comments

Jan Marshall face

Touched by an Angel in an Inappropriate Place

IN THE BEGINNING, they claimed they never promised us a rose garden. Never said there wasn’t one, so I assumed I’d wake up and bees would be a buzzin’.

Then someone up there, said, “Hey lady, wanna learn some great lessons?” Before I could answer, like everyone else in some manner, I endured grief, disappointments, illness including cancer and, more recently, brain surgery, plus some bad fish.

Fortunately, I have a congenital condition known as Opticockyitis, named after the doctor who diagnosed it in a cocker spaniel. It’s an affliction causing me to observe most situations a bit off center. Can’t help myself. It is like being born with a Whoopee cushion in my head. Whenever I was dealt a major blow in life, and after I finished crying, moaning, and complaining, my ability to observe the moment with this unusual perspective saved my life, according to my physicians.

But I have a confession to make. After first being touched by an angel in an inappropriate place, I was shocked. “Not me, not cancer.” I had mammograms every year, ate well, jogged, practiced yoga, laughed and made love frequently (sometimes at the same time — talk about multi-tasking or ADD) so, of course, I had to be immune.

As a motivational seminar leader, teaching about the connection between mind and body, stressing humor was an important element. In my workshops I taught that increasing the laughter in one’s life is essential to one’s wellbeing. I was a newspaper humor columnist and an author of funny survival books. I was founder of the International Humor & Healing Institute and a Certified Master Clinical Hypnotherapist. How could this have happened?

No one in my family had cancer. I did not fit any statistics: oh yeah, except the part about early detection. My trusted radiologist made a major error: He hadn’t noticed the cancer during the last few mammograms in the fourteen years he was my doctor. OOPS!

The situation became worse with every decision. Before the cancer and lousy chemotherapy, I was a healthy lady. Cancer can make you sick; not the illness itself, but the treatment. Years ago, though not now, receiving chemotherapy was like dropping a bomb to catch a fly; killing the insect, but affecting so much more.

I believe in fifty years we will think that placing toxins in our bodies is barbaric.

People will say, “You’re kidding. Do you mean in the twentieth century when people had a severe illness, they removed the part with the problem and then they pumped your body full of crap? EEEW!’

When told I needed a biopsy I asked if it mattered if I waited a couple of weeks. I had a scheduled speaking engagement in Washington, DC, plus a meeting with Patch Adams, that remarkable physician who uses humor in dealing with his patients and dreamed of building a free hospital.

We shared information. I told him about my plan for placing humor/healing rooms in hospitals to start, then corporations and schools.

I had designed rooms to promote healing by inducing positive emotions in a hospital setting in addition to other medical therapies. It was intended to prevent burnout among staff and as a pleasant waiting section for visitors. By placing specific areas with healing colors, soothing sound, ergonomically designed furniture and humor from every medium, enlightened physicians could write a prescription for the patient to spend time in the Humor Room just as they would prescribe any other physical therapy.

The first place was to be the “Steve Allen Humor Room.” Steve had become a dear friend and supporter after he appeared on my television show, and I was a frequent guest on his syndicated WNEW radio program. He was a kind, brilliant and funny man.

Jan Marshall & Steve Allen
Jan Marshall & Steve Allen

The doctor said it would be OK to take my trip if I agreed not to wait more than those two weeks. I took healing tapes to play in my hotel room as well as books and soothing meditations. I knew I’d be OK. I have always believed in the power of prayer and the kindness of strangers. “Not so fast,” Grandma used to say, “Man plans. God laughs hysterically.

It was cancer. It had spread to lymph nodes.

I had chemotherapy and, much later, brain tumor surgery. When my hair grew back an inch, just for fun my caregiver dyed it blonde for two days.

I looked like rocker Eminem, cursed, and grabbed my crotch a lot. I let it grow back auburn.

I was no longer recognizable to myself. I cried in the shower every day. After the screams and unending tears, a new plan was necessary: to do what always helped me before, which was to get out of me and assist others.

I had done that when Steve Allen died suddenly and my grief was so enormous that I gave up dreams of installing Humor Rooms.

Whenever I am in a funk, what often helps me (besides music or funny films) is helping someone else out of his or her distress.

So I presented university programs regarding the benefits of humor in business, which were voted the best for three years in a row, and I shared healing techniques with doctors, nurses, and technicians at clinics, hospitals and major corporations.

But the two actions that proved most helpful to me were: 1) forming “Jan’s Army” and awarding badges of heroism to other survivors And 2) keeping notes and seeking out the humor in daily hassles, such as dealing with new technology, internet dating, and more; then turning them into newspaper columns and books, the most recent: “Dancin’, Schmancin’ with the Scars: Finding the Humor No Matter What! *Dancin’ is code for anything pleasurable.

It is dedicated to veterans, cancer and brain tumor survivors and regular people simply dealing with “stuff.” Most important, it includes tips and techniques for living joyfully, even when going through a rough patch.

I’m still “dancin’ ” as are all you gutsy people, even though your very own scars may not be visible. Cheers to you!

Jan Marshall Book NewDancingWithScarsFront
Click on cover to go to Amazon

Jan Marshall Bio: The cheeky very seasoned Humorologist, Jan Marshall, is author of satirical survival books; her most recent, “DANCIN, SCHMANCIN with the SCARS: Finding the Humor No Matter What!” available through Amazon and on ebook devices.  Newspaper columnist and media humorist, Jan hosted her own television series and is a national speaker and consultant.

The International Humor & Healing Institute which she founded in 1986, included among other board members, Norman Cousins, Dr. Bernie Siegel, John Cleese and Steve Allen. Jan is a Certified Master Clinical Hypnotherapist.  “Jan’s Army” distributed badges to heroes enduring the battle of cancer. Please visit Jan’s website.

Please visit Jan’s website

Twitter:  @JanMarshmellow

Facebook: https://www.facebook.com/JanMarshallAuthor

Link to purchase Jan’s Book on Amazon.

Jan Marshall and Phyllis Diller Award
Jan Marshall and Phyllis Diller Award

SONIA MARSH SAYS: Jan, you are one “Gutsy” lady to have overcome obstacles in your life, through humor and helping others. I think you offer a different perspective and admire what you do when you find yourself in a “funk, to do what always helped me before, which was to get out of me and assist others.”

Please mark your calendar for the “Bring Out the Gutsy in You” Event on 9-26, where we launch our First “My Gutsy Story®”Anthology Book. During September we shall focus on the event and other posts and October 7th, we shall post Joe Weddington’s inspiring story.

 

Do you have a “My Gutsy Story®” you’d like to share?

Would you like to submit your “My Gutsy Story®” and get  published in our 2nd anthology?

Please see guidelines below and contact Sonia Marsh at: sonia@soniamarsh.com for details.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here.

Janet Givens is our first “My Gutsy Story®” for the month of August, Suellen Zima is second and Terri Elders is our third author of the month.

VOTING for your favorite August “My Gutsy Story®”, starts this Thursday, August 29th, and ends on September 11th. The winner will be announced on September 12th.

 

A Gutsy Pubslush Campaign

August 22, 2013 by Sonia Marsh 1 Comment

 

http://GutsyLiving.pubslush.com
Click on Photo to see my Pubslush Campaign

Asking for help is not easy, especially for someone like me who believes that I should be able to do everything myself.

I admit,  I cannot do it all alone, and so I’m asking you for your support.

By support I mean:

Anything you can to support and spread my Pubslush campaign to the world

I made a short video with 8 super “Gutsy” people which explains the campaign, and the rewards are listed on my Pubslush page.

The link is : www.GutsyLiving.Pubslush.com

I admit this is the first event I’ve put together and I want to do it RIGHT.

You see, I feel a great deal of responsibility towards my fellow authors (64 of them) who have contributed their “My Gutsy Story®” to the launch of our first: My Gutsy Story® Anthology: True Stories of Love, Courage and Adventure from Around the World

In order to make the our September 26th, “Bring Out the Gutsy in You” Anthology launch a huge success:

I need your help in spreading the news, and supporting the event, and there are “Gutsy” rewards based on your help.
  • We have a professional film company to film our panel of “Gutsy People” and wish to share the video after the event.
  • We have a famous keynote speaker, Marybeth Bond, the Gutsy Traveler.
  • A professional photographer will take photos of people attending our event and those will be shared.
  • We are renting a movie the Regency South Coast Village Movie theater.
  • We have refreshments and a no host bar.
  • We are donating part of proceeds to WomanSage, a non-profit that helps women in transition, and I feel this is a great cause to support.

If you have any questions, please contact me at sonia@soniamarsh. com

I was interviewed by Maria Hall Brown on local PBS SoCal TV “Real Orange” yesterday and mentioned the event. It shall air tonight on PBS SoCal around 5:20-5:25 pm PDT. Please check out your local channels listing.

Maria Hall Brown PBS SoCal- "Real Orange" and Sonia after my interview.
Maria Hall Brown PBS SoCal- “Real Orange” and Sonia after my interview.

Here are more photos from the studio yesterday. So much fun.

***

 I’m at Costco in Irvine, hope to see you on August 24th, from 11 am-2 pm (MAP) 

Book signing of my memoir: Freeways to Flip-Flops.

115 Technology Drive,

Irvine, CA 92618

Do you know someone “Gutsy” in your community?

We need your help. Please nominate a “Gutsy” person in one of the following locations.

  • Orange County
  • San Diego
  • Los Angeles
Send us the name, and a 200 word max. e-mail about why this person is “Gutsy.”
E-mail us at: gutsyanthology@gmail.com

 ***

Do you have a “My Gutsy Story®” you’d like to share?

Would you like to submit your “My Gutsy Story®” and get  published in our 2nd anthology?

Please see guidelines below and contact Sonia Marsh at: sonia@soniamarsh.com for details.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here.

Janet Givens is our first “My Gutsy Story®” for the month of August, Suellen Zima is second and Terri Elders is our third author of the month.

 

 

 

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Welcome to My New Life

Welcome to My New Life

Do you feel trapped?
Let me Help You Rediscover Your Freedom.
I divorced at 58, and now belong to myself.
If I can do it, so can you!
Let me help you find your purpose and become your own best friend.

Click the cover to buy on Amazon

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