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How to Create a Successful Book Launch à la “Academy Awards”

November 7, 2013 by Sonia Marsh 3 Comments

You want a successful book launch right?


So how do you do it?

Well, sitting behind a desk in a bookstore and keeping your fingers crossed that people will show up is not the way.

Just like any successful party, it takes planning. And I don’t mean a few e-mails asking your family and friends to show up; no, I’m talking “ACADEMY AWARDS” style planning.

Now before you say, “Sonia, that’s ridiculous, I can’t afford that, or that takes too much effort, I’m going to stop you right now. It’s all up to you.

Do you want it to be successful or not?

If so, just like anything you want in life, it takes effort, and that doesn’t mean it can’t be fun at the same time.

So back to the “ACADEMY AWARDS” of book launches.

Here’s what I did to launch our first My Gutsy Story® Anthology: True Stories of Love, Courage and Adventure From Around the World, on September 26th, 2013.

I’m not an event planner, nor did I hire one. I’m just an ordinary indie author.

  • Pick a venue 3-9 months before the event. At first I planned to have it at a beautiful library where many well-known authors have spoken. When I got turned down, I found a movie theater.

Outside regency Theater at night

  • Ask your contacts to help you.  It’s surprising how many people are willing to help you if you just ask. Relationships are reciprocal, and if they see you’re willing to help others, they are more inclined to help you.
  • Decide on a theme and use it as a promotional tool for the media. They’re not really interested in a book launch from an unknown author. “Bring Out the Gutsy in You” is what I selected to generate interest.

Marquee

  • Get a keynote speaker you admire to make a short 15-minute speech. You might be surprised how much easier this is than you think. I asked Marybeth Bond, “The Gutsy Traveler” to speak at my event, and she said she would love to help me.
Sonia Marsh with Marybeth Bond
Sonia Marsh with Marybeth Bond
  • Invite a Panel of authors to add a lively discussion around the theme of your event. It’s easier to do when you launch an Anthology, however, there’s no reason why you can’t do the same with a traditional book launch. The more authors unite, the better for everyone, including your audience.
Sonia with Panelists on stage
Sonia Marsh standing, Linda Joy Myers, Jason Matthews, Marybeth Bond and Marla Miller
  • Get sponsors to donate door prizes and create a large poster with their logos to display during the event. When you have a keynote speaker, as well as a panel, it’s easier to get a media buzz started.
Sponsors Poster Anthology Event
8 Sponsors with Fabulous Door Prizes
  • Donate a % of book sales to a non-profit related to your book/event. This will also help you get media coverage. We donated a % to WomanSage, a non-profit that helps women in transition. Many of the stories in the My Gutsy Story® Anthology are written by women who have overcome obstacles in their lives. WomanSage helps women in transition, so it was the perfect match.
  • Get a team of friends to volunteers (4-5) and decide on which jobs suit their personality. For example, outgoing volunteers can greet your guests.
Arlene Deans a volunteer with the door prize tickets.
Arlene Deans a volunteer with the door prize tickets.

 Supersize it, and turn it into an Academy Awards Party.

red carpet

Extras:

  • Hire a local publicist to get you on local radio, “Real People OC”, local PBS-SoCal TV and in the papers. (I hired Barbara Kimler, a wonderful local publicist who did just that for me. Click on the links.)
  • Hire a Professional Film Crew to film the event (See the film excerpt above.) Copies of the DVD 90-minutes with Marybeth Bond and the panel are available for sale for $10.00 + shipping.) E-mail sonia@soniamarsh .com if you’re interested.
  • Hire a Professional photographer
  • Have some food and wine

The main reason this launch was a success is thanks to the people who helped me, and the kindness of those who participated. As Jeff Goins mentions in his article, “One Incredibly Overlooked Key to a Successful Book Launch,” 

“The Secret Behind Launching (or Growing) Any Business is People”

***

Thanks to popular demand, we plan on doing another event for the launch of our 2nd My Gutsy Story® Anthology: True Stories of Love, Courage and Adventure From Around the World.

We encourage all of you to keep submitting your stories if you wish to be considered for publication in the Anthology.

 Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” which may be included in our 2nd ANTHOLOGY.

Please view our 1st Published Anthology here.

MGS FINAL COVER Small

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

 

How I Finally Got My Degree After 30 Years.

November 4, 2013 by Sonia Marsh 24 Comments

Lola De Maci “My Gutsy Story®” by Lola Di Giulio De Maci

The Beginning of Tomorrow

I had always wanted to go back to school. And one day, thirty years later, I did. I don’t know what gave me the guts to do it other than a real burning desire to finish something I had started years ago. When the day came to register, I was terrified and got “cold feet.”

“I decided that I’m not going back to school,” I told my family. “I don’t really want this after all. I’m going to forget about it.”

My daughter, who was a freshman in college at the time, sensed my apprehension. “Mom,” she said pleadingly, “you’ve wanted to do this all your life. I’ll go with you to register; I’ll even stand in line for you.” And that she did.

I had dropped out of college in my senior year, and now it was like starting all over again. I didn’t know where to start. As chance would have it, in one of the first textbooks I opened as “an older returning student,” I came across a quote by Lewis Carroll from Alice in Wonderland and Through the Looking Glass: “Begin at the beginning,” the King said gravely, “and go on till you come to the end; then stop.” My sentiments exactly, Mr. Carroll. Thank you.

But it had been a long time since I had “cracked a book.” I studied sometimes eight hours a day, forgetting to eat lunch or feed the goldfish.  My husband and I would have to make dates in order to see one another, and at times I felt guilty for choosing to spend an hour in the library and then having to make dinner from a box.

When my graduation day finally arrived, I was ecstatic. Not only was I fulfilling a lifelong dream, but my daughter was also graduating – on the same day. We had a mother-daughter celebration with family and friends, proudly displaying our newly-acquired Bachelor of Arts degrees. I have never been so proud of my daughter. And when my daughter stood next to me at picture-taking time, our black robes blending into one, I could tell that she was very proud of her mother.

Shortly after graduation, I attained a teaching credential. And because I loved to learn and found teaching to be one of the best avenues to learning, I decided to continue my studies and go for a Master of Arts degree in education and creative writing. It was an excellent choice. I loved teaching, and I loved writing. And with a degree in Interdisciplinary Studies, I could combine the two.

Graduate school was exhausting and overwhelming at times. I cut my hair short and got the first permanent of my life so that I wouldn’t have to bother with setting my hair… and I found out that I could live without my nightly rendezvous with Ted Danson from “Cheers.”

The next two years flew by, but it wasn’t easy. At one point, I came home from school, threw my books on the kitchen counter, and announced to my family: “I’m quitting! I’ve had it!” After crying for a couple of hours and talking it over with my family, I realized that I had come too far to quit now. I had run the race well, and I was tired. I decided I would take one day at a time, resting along the sidelines.

I was in my final quarter of graduate school with only one class left to take when I found out I had cancer. Cancer. Was I going to die?  Would I have to leave my children so soon? Would I be able to finish school?

A couple days later, shaken and apprehensive, I appeared at my professor’s door, leaving a puddle of tears and broken dreams on his shoulders. “Don’t worry about it,” he said. “We can work something out.”

“But I have to go to Los Angeles for seven weeks of radiation therapy and won’t be able to come to class.” He suggested that I do my work in Los Angeles and send it to him through the mail.  We could keep in touch by telephone.

“And don’t give up,” he said adamantly. “I have never met a student with so much determination. You are the kind of student teachers come to school for. And you have to use that same determination to fight this thing.”

I promised him I would finish my school work, and I would fight for my life. The kitchen table in my apartment in Los Angeles became my desk for the next seven weeks.  I would go for my treatment and return to my apartment to study and write my papers. I mailed my completed assignments from a post office nearby.

Right before Christmas, I graduated with honors with a Master of Arts degree in education and English. My graduation day was special for a lot of reasons. I had finished my radiation treatments and had finished my school work. My husband and my children, along with my mother, sister, and brother, were in the audience of the auditorium when they called my name and handed me my diploma. My eyes met their eyes and I wanted to shout, “Hey! Look at me! I did it!” And after I passed my tassel to the left side of my cap from the right, I waved to them like I was royalty. Queen Elizabeth had nothing on me!

Lola De Maci Graduation Cake - Master's degree
Lola’s Graduation Cake – Master’s degree

As I write this piece, I am eighteen years free of breast cancer. I take each day and live it, celebrating the miracle of each brand-new morning.

Over the years I have had the privilege of teaching many children and have lived to see them doing great things with their lives. And best of all, I have lived to see my daughter become a teacher and my son, a psychologist. Talk about pride!

And in my quiet times, I write – something I’ve loved to do since I was a child.

Life doesn’t get much better than this.

LOLA Di GIULIO De MACI  lives in southern California where she gathers inspiration for her  stories, some appearing in The Ultimate Series, Tending Your Inner Garden, the Kids’ Reading Room of the Los Angeles Times, and in several editions of Chicken Soup for the Soul. Lola realized her dream when she graduated with her bachelor’s degree at age 51, and a master’s degree at 55. A retired teacher, she continues writing from her loft overlooking the San Bernardino Mountains. Contact her at: LDeMaci@aol.com.

SONIA MARSH SAYS: Your story Lola, is the perfect example of someone “gutsy,” who never gave up. I love what your teacher said, “You are the kind of student teachers come to school for.” Your family must be as proud of you as you are of them.

Remember to VOTE for your favorite October 2013 here.

 ***

Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” which may be included in our 2nd ANTHOLOGY.

Please view our 1st Published Anthology here.

MGS FINAL COVER Small

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

 

Vote for Your Favorite October 2013 “My Gutsy Story®”

October 31, 2013 by Sonia Marsh 1 Comment

VOTE BE GUTSY BADGE

It’s time to vote for your favorite one of four “My Gutsy Story®” submissions. You have from now until November 13th to vote on the sidebar, (only one vote per person) and the winner will be announced on November 14th, and will select a prize from our list of sponsors.

Our first story is by Joe Weddington “The Unseen Bullett.”

Joe Weddington iraqstud
Joe Weddington

Our second story is by Mayu  Molina Lehmann “Writing in a second language.”

Mayu Molina Lehmann
Mayu Molina Lehmann

The third story is by Cappy Hall “To Have and Have Not.”

Cappy Hall Rearick
Cappy Hall Rearick

The fourth story of the month is by Don Westenhaver “Team Building Is Not for the Faint of Heart.”

Don Westenhaver
Don Westenhaver

I hope you enjoy their stories and vote for your favorite one. Please check out their books as well. There are links to them at the bottom of each story.

Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” which may be included in our 2nd ANTHOLOGY.

Please view our 1st Published Anthology here.

MGS FINAL COVER Small
click on cover for Amazon link

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

“Team Building Is Not for the Faint of Heart” by Don Westenhaver

October 28, 2013 by Sonia Marsh 10 Comments

Don Westenhaver

Team Building Is Not for the Faint of Heart

I spent almost 40 years working for big corporations.  The pay was great, but the work was high pressure and demanding. With thousands of employees to manage, department heads had to work closely with each other.  This led to a ridiculous set of exercises named Team-Building.

In 1991 I had been promoted into an executive position just in time to attend a 3-day exercise in Warner Hot Springs, which was so far from civilization that the rustic hotel rooms had no televisions.  I was so nervous about the event I felt nauseous.  A born introvert, I was always intimidated by social situations surrounded by semi-strangers talking about sports.  But this was serious.  If I made an idiot of myself at this event, all the company big shots would forever remember my foolishness as their first impression of me.

Early the next morning, we met in a conference room.  There were about 30 of us – 29 men and one woman.  They all seemed to know each other, but looked at me like I was painted green.  A team-building consultant led the first exercise with an introductory speech as we sat around one large table.  He held a tennis ball in his hand.

“I am going to throw this ball at one of you.  This person will then throw it to another person and then say something nice about that person.  That person will then pick someone else to throw the ball to and say something nice about that person.  And so on.”

You already know where this is heading, don’t you?  The most popular guys were chosen first.  Being a stranger, I was the second to the last person to receive the ball.  I had to throw it to the last person and say something nice about him.  This was a challenge.  If he had had some virtue, he would have already been picked.  I can’t remember what I said.  Maybe I just passed out.

Next the consultant led us outside and grabbed a hula hoop.  We all had to stand in a circle holding hands.  I hate holding hands, especially with other men.  The consultant broke the circle for a moment to insert the hula hoop around one person’s arm.

“Now I want you to work this hula hoop around this circle without letting go of your neighbors’ hands.  Step through the hoop with your legs and loop it over your head to the next person.”  This was just plain silly, but at least I survived it without losing my balance and falling over.

For the rest of the day we were broken into five teams which competed with each other.  A vice president was put in charge of each team and they took turns choosing their team members.  You all remember how humiliating this was in grammar school?  Being the last one chosen?  Well, it’s even worse when you’re in your 40’s.

The five teams played problem-solving games.  For example, we were given a few planks of wood and some bricks and told to use them to cross a pond.  It would be easy with enough wood and bricks, but there weren’t enough, so we had to be creative – to “think outside the box”.  Almost all executives are “Type A” personalities: driven, self-confident, and aggressive.  So each person thought he had the best plan and we had to debate which plan was best.  Just like with a real business problem.

Another example was to climb a 12 foot fence, without a ladder.  We had to lift a guy to the top and then he pulled another guy up, etc.  I started enjoying the events.  A handful of us had fought in Vietnam, giving us a common history to bond over.  We remarked about how some of the games had parallels in combat operations.

Now part of a six-man team instead of the initial 30-person mob, I felt more confident.  In each game I tossed out a suggestion or two about overcoming the obstacles. The other five guys listened and nodded, which encouraged me to continue to speak up.

On the second day, we got to climb trees.  It was a day I will never forget.  We took turns strapping ourselves into harnesses hooked to ropes and pulleys, and then climbing to a platform on the top of a 50 foot tree.  The objective was to jump off the platform and grab a trapeze bar.  Of course if I missed the bar, I’d be saved by the harness, assuming I did not swing face first into a tree.  I loved it!

Some of the games were done in pairs and we were matched up by weight.  As one of the smallest men, I was matched up with the lone woman, which was fine.

All day we were like kids again, swinging across water with ropes, diving into trampolines, playing tug of war, and racing across tree limbs.  The grand finale was to walk across a 4 inch beam between two trees, high in the air, with a harness, of course.  The consultant asked for volunteers to try it blindfolded.  I shouted out “I’ll do it!” and the next thing I knew I was a circus performer.  I made it all the way across with no problem, to the cheers of the group.

That evening over drinks we all told stories of our victories, and I finally felt like I belonged.

 

DON WESTENHAVER served with the Marines in Vietnam as a radioman and interpreter.  His fascination with different cultures grew with many visits to Asia, Europe, Latin America, and Africa as a finance executive. These experiences inspired his first two novels, The Whiplash Hypothesis and The Red Turtle Project.  Don’s third and fourth novels, Nero’s Concert and Alexander’s Lighthouse, spring from his life-long interest in ancient Rome, backed up by intense research and many travels.

Don and his wife assist with three different charities, play golf, read novels, and love to travel.   They are blessed with two daughters and two grandchildren. Please visit Don’s website.

Don Westenhaver’s Books:

Don Westenhaver BookWhiplash Cover (original)
Click on cover for Amazon
Red Turtle Cover Art 2.doc.ai
Click on cover for Amazon
Don Westenhaver Neros Concert Cover - Final
Click on cover for Amazon
Lighthouse with text#EA1540.pdf
Click on cover for Amazon

SONIA MARSH SAYS:  Your story brought back memories of elementary school when I was not selected by my classmates to participate in an event. As an adult, I started thinking how sad it is that we no longer play games, “Swinging across water with ropes, diving into trampolines, playing tug of war, and racing across tree limbs.”

 ***

Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” which may be included in our 2nd ANTHOLOGY.

Please view our 1st Published Anthology here.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

Here are the stories we have in October: Joe Weddington’s was the first story this month, followed by Marcia Molina-Lehmann,  and Cappy Hall Rearick.

Voting for the favorite “My Gutsy Story” of the month will start on October 31st until November 13th. The winner will be announced on November 14th.

Thanks and please share if you enjoyed this post.

 

 

“Granny Franny” is Super Gutsy at Age 82

October 24, 2013 by Sonia Marsh 2 Comments

Frances Wood
Frances Wood Photo Credit, click on photo.

Now if Frances Wood isn’t an inspiration to all of us, then I don’t know who is.

Frances Wood decided to take charge of her life and go back to school, two years after her husband passed away. They had been married for 59 years and she was heartbroken, and needed something that would bring her joy again. So Frances enrolled at MidAmerica Nazarene University, in Olathe, Kansas.

She was nicknamed, “Granny Franny” and students  said, “She’s kind of like a Grandma away from home.” They flocked around her and enjoyed her company.

Please watch her video interview on KCTV 5.com.

The students wanted to give something back to “Granny Franny,” so at Homecoming, three boys asked her out.  She told them they should be looking for “real girls, that are potential wives,” but as the most popular person on Campus, they crowned her “Home Coming Granny.”

After reading about Frances, I contacted the Producer of  KCTV5.com, Kansas, and asked if they could put in touch with the “Gutsy” Frances Wood. They are forwarding my e-mail to Frances Wood, and I hope to interview her and host her on my blog as well as receive her “My Gutsy Story®” in the near future. Please check back and I shall let you know.

 ***

Do you have a “My Gutsy Story®” you’d like to share?

NOW is the time to submit your “My Gutsy Story®” which may be included in our 2nd ANTHOLOGY.

Please view our 1st Published Anthology here.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

Here are the stories we have in October: Joe Weddington’s was the first story this month, followed by Marcia Molina-Lehmann,  and Cappy Hall Rearick.

  • October 28th: Don Westenhaver

Voting for the favorite “My Gutsy Story” of the month will start on October 31st until November 13th. The winner will be announced on October 14th.

Thanks and please share if you enjoyed this post.

 

 

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