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Authors Need to Become Entrepreneurs and Focus on Their Brand

April 24, 2014 by Sonia Marsh 2 Comments

business dog typewriter­­­­­­­­­­­­
Authors Need to Become Entrepreneurs and Focus on Their Brand:
6 Steps to Becoming a Successful Authorpreneur

A Detailed Look at Step One: Pre-Publication

 

I believe we are fortunate to be writing and publishing books in this day and age. With so many options available to us, we can make ourselves visible to readers, both online and offline. We can promote our brands without spending a dime. Notice how I used the term “promote our brand” rather than “promote our book.” How come? Well, indie (independent) or self-published authors have to become entrepreneurs if they wish to sell their books in book stores, Costco and other large retail stores.

At the February 2014 IBPA (Independent Book Publishers Association) “Publishing University” conference in San Francisco, publishers, agents and book marketing experts repeated the following:

  • The Author is the Brand
  • The Book is the Product
  • Author’s build fans with their Brand, not their Book

Most authors would prefer to stay home and write rather than market and promote their books. Some authors believe that the way to get readers to buy their books is to say, “Buy my book.” Unfortunately neither method is successful in building an audience of fans, potential readers or “customers.”

With the dramatic increase in indie-published books, it is crucial for all indie-authors to step-up to the competition, and to view themselves as entrepreneurs, rather than just writers.

If we look at statistics, Bowker reveals that the number of self-published titles in 2012 jumped to more than 391,000, up 59 percent over 2011. Add to that the number of traditionally published books, and we are now competing against 600,000 to 1,000,000 new books published each year.

According to Beat Barblan, Bowker Director of Identifier Services:

“The most successful self-publishers don’t view themselves as writers only, but as business owners. They invest in their businesses, hiring experts to fill skill gaps.”

As an indie author, publisher and now a “gutsy” book publishing and marketing coach, I’d like to share what’s worked for me, and what I encourage writers to think about when they start their journey towards becoming a published author.

Since most of us are not celebrities with tons of fans, press opportunities and a full-time publicist to book us on national TV shows, our biggest problem is:

  • Discoverablility (Another popular term mentioned at the (IBPA) conference. As the experts mentioned:
  • It’s easy to write a book
  • The hard part is selling the book.

So the question we need to ask ourselves is:

How can we publish and market our books professionally, on a small budget?

I’m happy to inform you that there is a solution:

  • You do everything you can to become your own professional marketing department and your own public relations agency while keeping those high standards of professionalism.

 

Step 1-Pre-Publication

Start marketing the minute you write the first word of your manuscript. I realize this may sound a little crazy, but this is the way to build your platform before your book is published. Marketing guru, Seth Godin, recommends starting your blog at least three years before you publish.

  • Start a WordPress.org blog based on a specific theme or niche that relates to your book. (Download Webinar) with tech expert, Jay Donovan to learn more about websites for authors and avoiding website pitfalls.)
  • Build a brand. Ask yourself, “What’s my brand?” Successful authors have a brand. (Sign up for free Google+ Hangout with author Kathy Pooler) on May 1st, at 9 a.m. PST about blogging, branding and social media)
  • Start building relationships with other authors online. (Google blogs related to your niche or theme.) Download Webinar on Relationship Building: The Secret to Marketing and Selling You Books.)
  • Start your social media presence. Join Twitter, FaceBook, Google + and LinkedIn.
  • Volunteer and network at libraries, author events, writing groups, Meetups.

In the following weeks/months, I shall cover:

  • Step 2-Writing/Editing
  • Step 3-Publishing
  • Step 4-Marketing
  • Step 5-Promotion
  • Step 6-What Next?

I shall fly out to Philadelphia to speak about this topic. Please join me and register below.

May 8th, Workshop on “The Author Entrepreneur: How to Build a Platform and Sell Books.”

May 8th, 6:30-8:30 p.m.

Fairfield Inn, Exton, PA 19341 (MAP)

Sponsored by, “Women’s Writing Circle.”

Click here to Register

Sonia Marsh is the award-winning author of the travel memoir Freeways to Flip-Flops: A Family’s Year of Gutsy Living on a Tropical Island and founder of the “My Gutsy Story®” series. The first anthology in that series, My Gutsy Story® Anthology: True Stories of Love, Courage and Adventure From Around the World, was a silver honoree in the 2013 Benjamin Franklin Digital Awards.

Sonia offers “gutsy” book coaching to authors, as well as Webinars and Workshops. Contact her at: sonia@soniamarsh.com or visit her website: https://soniamarsh.com. Subscribe to her free “Gutsy” newsletter and receive two bonus prizes.

 

 

Our 200-Mile Trek Across the UK

April 21, 2014 by Sonia Marsh 9 Comments

Alana Woods author pic

 Trekking across the UK

“My Gutsy Story®”-Alana Woods

 

In April 2013 I was in the UK helping my oldest daughter cope with three children under 7: two boys, 6 and 2, and a new baby girl. After the birth I stayed on because daughter and her man were getting married on 1 August in Italy and daughter had asked me to stay handy.

End of June saw my husband John touching down at Gatwick and after a week of the boys and him getting re-acquainted we took off to do a few weeks travelling. No point getting under the son-in-law’s feet.

We spent a week touring Ireland visiting John’s ancestral roots and then headed back to the UK to undertake a walk we hadn’t long known about. The famous Alfred Wainwright’s Coast to Coast walk. John had seen it on TV in Australia before flying over. You cross the UK from the Irish Sea to the North Sea, starting at a little village called St Bees and finishing at Robin Hood’s Bay.

The 200+ mile walk takes you through the Lake District, over the Pennines and across the Yorkshire Moors just a little way down from the Scottish border.

We knew it wasn’t going to be a walk in the park. We’d booked through a company called Mac’s Adventures and their website lists it as 4 out 5 in difficulty. But we figured We’re Aussies, we can do it.

And we were right, we made it, no disasters. But, and it’s a big but, it was a real test of stamina. And that’s taking into account the best weather the country had seen for years. That meant no armpit-deep bogs to sink into—only ankle deep—no soaking wet clothes to peel ourselves out of every evening, and no howling gales to pitch ourselves against.

And thank goodness for that, because just walking those distances—up to 16 miles a day—up and down mountains was shattering enough.

Tradition is that you take a pebble from the beach at St Bees and dip your boots into the Irish Sea. Then at the end you drop the pebble and dip your boots in the North Sea.

Start at St Bees copy
Start at St Bees

Second day in we were in the Lake District and despite what I’ve said above the weather was horrible. The guidebook advised against tackling peaks in bad weather so we took the low route. But at Loft Beck there’s no escaping a stiff climb from one valley to another—in icy sheeting rain, with gusting howling winds. About half way up I had to give myself a stern talking to. I was darned if I was going to be the one they had to send in the rescue helicopter for that day.

The second day in and the weather is foul,

we’re scaling Loft Beck and the wind it does howl,

what I would give

to be sure I will live,

is everything I’m carrying to survive.

 

The rain stings with little bullets of ice

that hit my exposed bits like pellets of rice,

it cascades down the rocks

soaking my socks,

I have doubts I will ever revive.

 

The wind roars and blows,

I can’t stem the flow from my nose,

snot flies to every point in the land

because I daren’t spare a hand.

All I want is to safely arrive.

We had two truly shattering days in the walk. The first was the last day in the Lake District, the 16 mile Patterdale to Shap leg, with no tea houses, pubs, shops or anything else to ease the pain. My God! There’s the last peak, Kidsty Pike, then there’s traversing Haweswater reservoir which the guidebook describes as “Soon you’re panting like a hippo on a treadmill” at the end of which you leave the Lakes national park and start picking up a few C2C signs. By then, if I’d had the breath to say it, I would have been calling “My kingdom for a tea house!” We were total ruins by the time we reached that night’s accommodation, much too tired to eat.

The Pennines and moors gave great expansive views and lots of boggy ground to skirt. An unexpected sight were the Nine Standards, ancient sentinels against no-one knows who or what. I imagine one day they’ll be cordoned off like Stonehenge but for now we cheerfully sat on them while taking a lunch break.

The Nine Standards
The Nine Standards

 

Alana resting at Nine Standards
Alana resting at Nine Standards

 

By the time we arrived at Ravenseat Farm, several hours on from the Standards, we were gasping for the tea and scones the farmer’s wife, Amanda, is famous for. We weren’t sure she’d be open because she’d given birth to her 8th baby less than a week before. But she was! Serving everyone herself. Now there’s a gutsy story for you! I loved the ‘Warning. Free range children’ sign at the gate.

 

Ravenseat Farm

 

Welcome tea and scones
Welcome tea and scones

The Yorkshire Moors were a delight. Comparatively easy up-and-down-dale walking with long stretches of rolling tweed colours. We were a couple of weeks early for the moors in all their purple heather glory and I was sad about that. It would have been a memory to keep forever.

Tweed coloured moors
Tweed coloured moors
Purple heather
Purple heather

For all its fame the Coast to Coast isn’t an official walk so there are no signposts in the national parks, and they make up quite a percentage of the distance. In the Lake District successive walkers have built stone cairns to indicate the path but it’s not foolproof. We wandered off non-existent paths numerous times, sometimes following other walkers who were going somewhere entirely different!

The last day was the second of our shattering walks. The North Sea came into view miles before we hit the coast and the first town of any size we spied was Whitby with its abbey ruins standing proud and alone on the cliff. But there was still a hell of a way to go and by the time we saw Robin Hood’s Bay we were almost too tired to make the steep descent to the sea where we found the tide out and had to walk half way to France to reach it!

Whitby and the North Sea
Whitby and the North Sea
Robin Hood's Bay
Robin Hood’s Bay
John dropping pebble
John dropping pebble

 

Alana dropping pebble
Alana dropping pebble

 

Would we do it again? Not on your Nellie! Got nothing to prove by repeating it.

But it has given us a taste for more walking. I think that’s pretty gutsy of us.

 

ALANA WOODS … intrigue queen. As a novelist, that’s me. I toyed with ‘thriller queen’ as an author description but my novels are much more suspense intrigue.

I’m a storyteller from way back but not a prolific producer. It can take me years to be satisfied with the quality of a story and how I tell it.

I have two suspense intrigue thrillers, a short story collection and a writing guide published to date, and I’m reworking a third thriller that should be out this year.

Quality is the name of the game and it’s what I strive for.   Website: http://www.alanawoods.com

Please join Alana Woods  on:

  • Twitter
  • Facebook
She has published 4 books:

 

Amazon links: These are Georiot links that send people to their local Amazon store:
— Imbroglio:   http://georiot.co/IMBROGLIO
— Automaton:  http://georiot.co/AUTOMATON
— Tapestries and other short stories:  http://georiot.co/TAPESTRIES
Tapestries cover 255 KB
— 25 essential writing tips: guide to writing good fiction:  http://georiot.co/25WritingTips
25 Tips cover 117 KB
MGS FINAL COVER Small
Click on cover to go to Amazon

Would you like to submit your “My Gutsy Story®” and get published in our 2nd anthology?

Please see guidelines below and contact Sonia Marsh at: sonia@soniamarsh.com for details.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

Winner of the March 2014 “My Gutsy Story®” Yelena Parker

April 17, 2014 by Sonia Marsh 1 Comment

Yelena Parker
Yelena Parker
CONGRATULATIONS

 

 5 outstanding “My Gutsy Story®” authors in March. Their stories will be included in our 2nd “My Gutsy Story®” Anthology, published in the Fall of 2014.

It was a tight vote, and Yelena Parker won 1st Place for her “My Gutsy Story®” about stepping out of her comfort zone and volunteering in Tanzania for several months.

 

Yelena Parker
Yelena Parker

2nd Place goes to Peter Jones, a beautiful story of love, loss and finding happiness again.

Peter Jones
Peter Jones
Peter Jones
Peter Jones

3rd Place goes to Angela Marie Carter and her beautiful and amazing story about how poetry saved her life.

Angela Marie Carter
Angela Marie Carter
Angela Marie Carter

4th Place goes to Rachael Rifkin who captures the essence of travel: exploration, freedom, fulfillment, trusting yourself and  the opportunity to get to know yourself.

Rachael Rifkin
Rachael Rifkin

And finally, we have another fantastic “My Gutsy Story®” by Rosalie Marsh about living life to the fullest while you can.

Rosalie Marsh
Rosalie Marsh

 Thank you to all five authors. Your stories are all WINNERS.

MGS FINAL COVER Small
Click on cover to go to Amazon

Would you like to submit your “My Gutsy Story®” and get published in our 2nd anthology?

Please see guidelines below and contact Sonia Marsh at: sonia@soniamarsh.com for details.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

The Impact of One Teenage Friend Who Cared

April 14, 2014 by Sonia Marsh 9 Comments

BennyWasserman

A Teenager Who Cared
“My Gutsy Story®” Benny Wasserman

“The glory of friendship is not the outstretched hand, not the kindly smile, nor the joy of companionship; it is the spiritual inspiration that comes to one when you discover that someone else believes in you” ― Ralph Waldo Emerson

For many years I told people a book by Jack London turned my life aroun¬d. It turns out the teenager who gave me that book was more important than the book itself. In the end it was this high school friend, whose faith in me changed the course of my life.
My father was fifty-two when I was born. He was a poor, Polish immigrant who could hardly speak Eng¬lish. When I was seven years old my mother committed suicide. My father physically and verbally abused me most of my childhood years. What¬ever re¬spect I had for him was out of fear.
From the time I was eight years old I had some kind of a job. Everything from sweeping floors, paper routes, working in a bakery, driving delivery trucks, and by the time I was twenty I was working in a slaughter house killing cows.
Although I’m ashamed to admit it, I was also involved in criminal activities which could have resulted in prison sentences. Fortunately my life turned around before I ever got caught. I don’t paint this picture of my youth for sympathy. I do so to show what a high school friend was dealing with when he tried to have some positive influence on me. He was dealing with a func¬tional illiterate who had no self-esteem or self-worth.
Now for the part of this story that has meant so much to me for the past forty-six years.
What is important about this story is not how much time I spent with my high school friend, but the incredible compas¬sion and faith he had in me. I had no idea at that time that another teen¬ager would become so concerned about my future. I now be¬lieve that what he did for me during the follow¬ing eight year period was just part of his benevo¬lent and charit¬able nature.
It all began when I was sixteen years old in my friend’s backyard. We had just finished playing stick-ball. I was about to get on my bike to go home, when he told me to wait a minute. He ran into his house, came back out, and handed¬ me a book to take home to read. All he said was, “see if you like it.” I said noth¬ing.
Nobody had ever loaned me a book to read. I took it home, kept it for a couple of weeks, and than returned it — unread. He never asked me if I liked it or not. If he did, I would have made something up. There was no way I was going to read a book.

During the following two years he loaned me three more books. It never occurred to me why he was loaning me these books, and I never asked. I never read any of them.
Before my friend went off to college, he asked me which college I was going to. After telling him I wasn’t going, he asked me why not. I told him because my father couldn’t afford the $75 for tuition. He than asked, “is that it?” I said, “yes.” Of course, I lied. I had no intention of going to college. I still hated school with a passion.
The following day my friend knocked on my door at home and handed me a check for $75 signed by his father. He said, “I think that should do it.” I could only shake my head in disbelief. What could I say, except thank you.
Two years later, on a college break, my friend came to visit me. He asked, “How’s school?” My face turned red as a beet. I had quit college three months after I enrolled. I told him that it just didn’t work out.
By then I was working in a slaughter house killing cows. It was 1954 and I was twenty years old. My friend suggested I join the Army for a couple of years to sort things out. So that’s what I did. Unfortunately I came out of the Army with no more vision of what I wanted to do with my life than before I went into the Army.
As a result of the training I had in the Army, and the GI Bill, I was able to attend an unaccredit¬ed trade school for Radio and Televison Repair.
At the age of twenty-four I got married. Although my friend was unable to attend the wedding, he sent us a strange wedding gift: A book! In¬scribed inside this book were the words, “To the Wasserman’s on Their Wedding Day.” That was it!
With the encouragement of my wife, it took me two years to read the book. Each time I learn¬ed the mean¬ing of a new word, and there were 747 of them, my self-esteem and self-worth took a giant leap forward. My life was never to be the same again.

Slowly but surely I became addicted to reading. My new found fascination with learning would never end. This experience was not only responsible for me becoming an aero¬space engineer for thirty-five years, but more importantly it led me to other books which were respon¬sible for allowing me to raise my children so dif¬ferently than the way I was raised. I was able to break the cycle of violence. And all of my children have advanced degrees.

JackLondonCover

Oh yes, the book was “MARTIN EDEN,” by Jack London. And that high school teen¬age friend, who never lost his faith in me, was Carl Levin, who is presently serving his sixth term as a U.S. Senator from my home state of Michigan.

Benny Wasserman and U.S. Senator Carl Levin

 

BENNY WASSERMAN was born and raised in Detroit, Mich.  Graduated Central High in 1952. He was in the U.S. Army 1954-56.  Trade school – Radio and TV Repair  1954-1956. He got his AA degree Pierce College.  Attended UCLA with a major in Sociology. Benny married in 1958, and has three sons (one physician and  two attorneys).  He has nine grand-children.

Benny was an Aerospace technician, Engineer, and Manager (1958-1992). He retired at age 58.

Benny Wasserman became Einstein impersonator – 1992 to present.

Benny as Einstein impersonator
Benny as Einstein impersonator

Published book, Presidents Were Teenagers Too in 2007.  Journal writer since 1985 – 10,700 pages ( page a day)  Completed autobiography Circumstances Beyond My Control.

BennyCover
Click on cover to go to Amazon page

Recently submitted parenting memoir, How Imperfect Parents Raised Perfect Children.

Please follow Benny Wassserman on the following sites:

Facebook  — www.facebook.com\presidentswereteenagerstoo
Twitter — @prezwereteens2
Yes, my book, Presidents Were Teenagers Too, can be found on Amazon and in six presidential gift shops around the country including the Richard Nixon Presidential Museum and Library in Yorba Linda, CA.
Autographed books can also be ordered from me directly for $10 plus shipping. E-mail Benny Wasserman for your copy: Wassben@aol.com
SONIA MARSH SAYS: Benny, your story makes us realize the impact that one person can have on our life. I so admire what your friend, Carl Levin, did for you and how you became an author, after being illiterate as a young man. What a beautiful story of compassion, and perseverance. Thank you for sharing your amazing life journey through struggle and raising a successful family of your own.

REMEMBER TO VOTE for your favorite March 2014 “My Gutsy Story®.” VOTING ends on April 16th.

The WINNER will be announced on April 17th. 13th.

 

MGS FINAL COVER Small
Click on cover to go to Amazon

Would you like to submit your “My Gutsy Story®” and get published in our 2nd anthology?

Please see guidelines below and contact Sonia Marsh at: sonia@soniamarsh.com for details.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

 

PLEASE VOTE AND SHARE THESE STORIES USING THE LINKS BELOW.

Don’t Get Stuck in the Web – Avoiding Website Pitfalls

April 10, 2014 by Sonia Marsh Leave a Comment

iStock_000020317207Small

 

If you want to become a professional author, you need to invest in your website. This is your own piece of “online real estate,” which showcases your brand, your writing, and helps you build an audience of fans.

At the IBPA (Independent Book Publishers Association) Publishing University conference in San Francisco, presenters talk about the need for writers to develop their brand, and build an audience of fans and followers. They all mentioned that professional authors use web-hosted WordPress websites/blogs, and I think it’s time we spoke to an expert who can answer our questions.

My author friend, Angela Ackerman, with her successful blog, Writers Helping Writers, joined my FaceBook group: Gutsy Indie Publishers (please join if you want free help with your blogging, publishing, marketing questions) and introduced me to her tech guy, Jay Donovan.

I shall be interviewing expert Jay Donovan from Techsurgeons.com who will answer the following questions and others during this Webinar.

In this presentation you will learn:

  • How to start your author website
  • What you need to know about selecting domain names
  • Whether you need a web-designer for a WordPress.org blog
  • How to transfer from WordPress.com to WordPress.org
  • Why you should consider a transfer from Blogger.com to WordPress.org website
  • How to tell if your website is slow and how this can hurt you
  • Which plugins are most helpful to writers
  • How to make the best author website for you
  • ‘Pitfalls’-What to do if you’re not happy with your hosting company

RESERVE YOUR SEAT NOW- CLICKABLE LINK

 

Guest Tech Expert: Jay Donovan has been a geek since before geeks were cool. He’s done it all, from remotely debugging the Internet connection for a US aircraft carrier deployed to *REDACTED*, to being responsible for the servers & networks for one of the largest Internet sites in the world, and now the most challenging job of them all – parenthood.

Jay is an author groupie and is co-founder of TechSurgeons.  (TechSurgeons keeps my website running lightning fast. He’s trained as a Certified Ethical Hacker (yes, really!) and always uses his geeky powers for good.  When he’s not neck deep in wires and computer parts, you’ll find him hanging out on Twitter as @jaytechdad or on Facebook – https://www.facebook.com/jay.attechsurgeons

REGISTER HERE 

(Limited Seating)

Webinar on Friday April 18th at 9 a.m., PST.

ASK JAY YOUR QUESTIONS

 in the comments section below.

He will answer them during the Webinar.

You can also e-mail me the questions with QUESTION FOR JAY in the subject line.

E-mail to Sonia@SoniaMarsh.com

Subscribe to my free “Gutsy” newsletter and receive two bonus prizes. Check out my webinars  on topics related to blogging, publishing and marketing.

 

REMEMBER TO VOTE for your favorite March 2014 “My Gutsy Story®.” VOTING ends on April 16th.

The WINNER will be announced on April 17th. 13th.

 

MGS FINAL COVER Small

Would you like to submit your “My Gutsy Story®” and get published in our 2nd anthology?

Please see guidelines below and contact Sonia Marsh at: sonia@soniamarsh.com for details.

You can find all the information, and our new sponsors on the “My Gutsy Story®” contest page. (VIDEO) Submission guidelines here

PLEASE VOTE AND SHARE THESE STORIES USING THE LINKS BELOW.

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Let me help you find your purpose and become your own best friend.

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