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Kick your blog up a notch, Come to Blog World.

May 2, 2011 by Sonia Marsh

If you believe that blogging, Facebook, Twitter, LinkedIn is the future of media, the way we shall communicate and share information with one another from now onwards, you may want to check out BlogWorld, the largest social media conference in the world.

With over 3,000 attendees, 140 educational sessions, not to mention all the gurus of social media, accessible to talk to, so they say, this may be a perfect way to kick your blog up a notch.

You might be thinking, “I’m not interested in selling anything, or branding myself,” however, every blogger is a writer, who shares content for others to read and as such, learning to improve your content, is not such a bad thing. More and more journalists and businesses are turning towards new media.

Presenters such as Mark Burnett, (Producer of the show Survivor) talk about the importance of story-telling. I sent in a video to the Survivor Show in 2001, to become a contestant. (In the video, I bench-pressed my seven-year-old son and pretended to eat a bowl of worms, consisting of Japanese noodles in teriyaki sauce to make them look real in color.) I was so hopeful to be one of the contestants in the Marquesas islands but was not selected. Just had to tell you my story.

Darren Rowse (one of the approachable gurus of blogging) says that attending BlogWorld, helps you shift your mindset so you start taking social media seriously. There are so many bloggers who fly from all over the world to attend this conference, including Annabel Candy from Australia. I told her I’d like to meet her in L.A. in November, as she plans on attending.

Here are some statistics on the BlogWorld website I found very interesting. Especially the third one, over 57 million Americans read blogs, and spend on average 23 hours a week reading them. For all writers, almost 90% of companies say they think blogs will be more important in the next five years.

* Over 12 million American adults currently maintain a blog.
* More than 147 million Americans use the Internet.
* Over 57 million Americans read blogs.
* 1.7 million American adults list making money as one of the reasons they blog.
* 89% of companies surveyed say they think blogs will be more important in the next five years.
* 9% of internet users say they have created blogs.
* 6% of the entire US adult population has created a blog.
* Technorati is currently tracking over 70 million blogs.
* Over 120 thousand blogs are created every day.
* There are over 1.4 million new blog posts every day.
* 22 of the 100 most popular websites in the world are blogs.
* 37% of blog readers began reading blogs in 2005 or 2006.
* 51% of blog readers shop online.
* Blog readers average 23 hours online each week.

So do you think you’d consider attending a BlogWorld conference? Why or why not?
(I know it’s expensive.)

My first TV interview for "Write Now" show

April 28, 2011 by Sonia Marsh

My first Gutsy interview
For the past week, I’ve been preparing for my first TV interview on the “Write Now” show.
It’s not for ABC, NBC, CBS, or CNN; it’s for local Public Access channels in seven cities.
I was asked to talk about blogging and my book, which I always seem to enjoy promoting without having a copy to show, give away, or sell to my audience. Hopefully that will change one day soon.
Surrounded by two men and a nice lady at the round table above, my first question was, “Why did your family move to Belize? For the next five minutes, which seemed more like one, I was asked about our adventures in Belize and whether we succeeded in accomplishing our goals. We then switched to blogging and “How do you grow your audience?” I had to think quickly about all the notes, books and blog posts I’ve read over the last three years on:
Darren Rowse, Problogger.net,
Brian Clark, Copyblogger.com 
Annabel Candy, SuccessfulBlogging,and so many other blogs.I’m fortunate to enjoy marketing and promotion, so it seemed natural to speak about the importance of branding yourself, and how new writers need to focus on growing their platform, three years before publication.Prior to the show, I studied women on TV. What do they wear?
  • Solid colors or prints?
  • Bright or subdued?
  • Long-sleeves or short?
  • Jewelry or not?
After a week of paying attention, I came up with:Solid colors, bright is in, short sleeves are in, necklaces are out, big earrings are in. Even Oprah, follows this color scheme, except she wears sleeves.I have learned many helpful tips from publicity expert, Marsha Friedman’s book, Celebritize Yourself. She has a chapter on, “How to be a great radio or TV guest (and be quoted in the news!)” I also read about the importance of “authenticity” in Women Seen and Heard by Lois Phillips and Anita Perez Ferguson.

I hope to be able to show you the interview on my blog, once the editing is done, and if I get permission.

Have you been interviewed on radio or TV? If so, what was your experience like?

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Dying is not scary. Don’t postpone your life

April 25, 2011 by Sonia Marsh

Photo Link

Ric Elias almost died. He was sitting in row 1D when he heard an explosion. The plane filled with smoke and after two minutes, three things happened:

  • The pilot lined the plane with the Hudson river.
  • The pilot turned off the engines, and everything turned eerily quiet.
  • The pilot uttered three words: “Brace for impact.”

This was Flight 1549, the plane that crash-landed in the Hudson River in New York in January 2009.
Ric tells us what went through his mind when the doomed plane went down.

  • “I learned that it all changes in an instant,” he says, and because of that, “I no longer want to postpone anything in life. And that urgency, that purpose, has really changed my life.”
  • “I regretted the time I wasted on things that did not matter with people that matter.” Ric realized that it’s not important to be right, but just to be happy. “I’ve not had a fight with my wife in two years. It feels great.”
  • “The only thing that matters in my life is being a great dad. Above all, the only goal I have in life is to be a good dad.”

One thing Ric said which surprised me is, “Dying is not scary. It’s almost like we’ve been preparing for it our whole lives.” But he admitted he felt very sad.” I didn’t want to go; I love my life.” He continued to say, “I only wish for one thing. I only wish I could see my kids grow up.”

Ric’s 3 important life lessons:

  • Don’t postpone what you want to do in life.
  • Don’t focus on being right, just focus on being happy.
  • Be a great parent to your children. Put your ego and everything else aside.

So I’d like to ask you to reflect and answer Ric’s question:

What would you get done that you’re waiting to get done because you think you’ll be here forever?

Has entitlement gone too far?

April 21, 2011 by Sonia Marsh

 Map Link

When your child goes to school, does he ask his maid to flush the toilet for him?
Does your child even have a maid? Not in America, or at least not in my circle of friends, but that doesn’t seem to be the case in the Kingdom of Saudi Arabia.

For a family like mine, who left the U.S., in order to instill a new set of values upon our kids and get them away from peer pressures and entitlement attitudes, this seems like a different form of entitlement: almost like going back in time.

In a recent article sent to me by an American blogger friend, Susie, who lives in the Kingdom of Saudi Arabia, I was shocked by what I read in this article.

Parents send their maids to chaperon their kids to school, and in some cases, these maids wait outside the school to carry the children’s bags and carry there drinks.

According to Samah Bukhary, a teacher at an international school in Jeddah, “Maids are abused and disrespected when they are made to do everyday chores children can do themselves.” Besides, how can kids learn to do anything on their own, and function in society, if their maid does everything for them?

While some mothers claim that they send their maids for “safety” reasons to chaperon their kids to school, other claim the kids are spoiled, as there are other kids in school, who do not have maids.

I asked Susie, “Where do these maids come from?” and she replied, “they are mainly from places like Indonesia, Philippines, Pakistan, and Bangladesh.” She continued to say that this has been going on for decades,(since the oil boom, probably starting in the 1960’s) and apparently is only getting worse.

So with many kids being raised by maids rather than parents, what is going to happen to these kids who are not taught to be responsible for themselves? Thankfully, we do not have this problem in the U.S., or do we?

The Satisfaction of Enough

April 18, 2011 by Sonia Marsh

[Photo credits: guitars: fotobicchio and shoes: Orin Zebest]

“That’s so cool. That’s awesome!” an irritating squeaky voice kept repeating. She looked no more than six, her cell phone glued to her ear.

I stood behind her, waiting my turn in the “15 items or less” check-out line, still on a high from all the choices of breads, cereals and vegetables at my local grocery store. My family and I had just returned from our year on Ambergris Caye, an island with only 11,000 people in the Caribbean. We were lucky when Superbuy carried fresh milk, and in heaven when we found ice cream. Our choice of bread was white, or white with brown food coloring. Writing a shopping list became pointless. In Belize, the store ruled, and the customer learned to appreciate what they offered.

Back in California, I felt like a kid in a candy store. So many choices, too many in fact that my head was spinning. I’d smile at people and they’d quickly turn their head sideways to avoid eye contact. Many treated me as some kind of weirdo, because I did things differently. I would take my time and get out of their way when they pushed their shopping carts like NASCAR drivers. I would let them get in front of me in line. Men, women, even children looked tired and stressed out. No one seemed to understand how lucky they were to live in a country with everything you could possibly want and need.

“No hay!” the Spanish phrase for “there is no” became a daily phrase which my kids and I learned to accept without getting flustered. If they don’t have beef, we’ll eat chicken. If they don’t have lettuce, we’ll go without. Imagine the outrage of people in a U.S. supermarket if they were told, “No fresh milk today. Maybe next week. No hay!”

“That’s awesome! The blond, skinny, six-year-old repeated for the twentieth time on her cell phone. With small feet inside a pair of glittery high-heeled sandals, a baby-size Luis Vuitton purse, and her cell phone still glued to her ear, she reminded me of a mini Paris Hilton. Her mother glowed in admiration of her daughter’s pretentious mannerisms. She would glance around to see if others paid attention to her “cute” daughter.

I wrote this in my journal in 2006, and now realize I’ve changed. It’s easy to start taking things for granted when you live in a society of abundance. Now I allow myself to buy a pair of earrings or a top, more out of a want than a need, however, the guilt stays with me.

So when I shop, I make sure to ask myself, “Is this a want or a need?” And we all know the answer to that.

I made a list of how Belize has influenced my daily life:

  • I turn off the faucet in between brushing my teeth and rinsing.
  • I use paper towels sparingly; never to dry my hands at home though.
  • I only use paper plates when we have more guests than I have plates.
  • I use Ziplocs over and over.
  • I turn off the lights whenever I leave a room.
  • I always close the fridge door as soon as possible.
  • I never turn on the air-conditioning until it becomes unbearable.
  • I always bring my own bags to the grocery store, even Costco.

The satisfaction of enough, is something that I think about whenever I’m tempted to buy a want rather than a need. What about you?

Blogs I follow that help me re-focus on a simple life:

Leo Babauta from Zen Habits, has many ideas on living a more frugal lifestyle.
Lori from Groovygreenliving, offers tips to simplify life, and not waste.

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