So, my friends, do you fall for hype? If so, can you give us an example, and why it worked for you?
After closing myself off from the cyber world for a month, I noticed something I hadn’t paid attention to before. As I read through all the blogs I subscribe to on how to improve your blogging, yourself, your parenting skills, your life, etc. I asked myself, “Do we really fall for hype?” and if so, “Why?”
Standing back made me realize the amount of pressure we receive to become better at everything, faster than anyone, all of it has to be painless of course. Some examples I saw in my Inbox:
How to set and achieve your goals faster than ever before.
Perhaps if I stopped sleeping, I could achieve my goals faster.
Learn How You Can Start to Age Backwards!
If I was born old, I could age backwards. That might work.
How to Create lasting Love.
With a lot of effort, compromise and not nagging my husband.
How to Enjoy greater success, wealth and happiness quickly and easily.
If I got everything I wanted, and got it quickly and easily, would I appreciate it? What would be the point of trying?
And strangely enough, as I started writing this post, I came across the following title: Hype Copy that Sells and How to Write it, by ProCopyTips
I read the section on: How to turn bad hype into good hype,
I’m going to summarize what needs to be done according to the article in ProCopyTips.
Say you have a headline that claims the following:
All your wrinkles will miraculously disappear overnight!
Well not only do you need to let your reader have proof, but you have to place the proof wisely, so you can “ambush” the reader. Wow, that sounds a little scary to me.
“When you finally do present your hype – your claim to have the biggest, baddest, best product on the planet, it won’t be mistaken for or accused of being hype (of the bad kind), but rather it will be seen as a descriptive and accurate statement of the obvious and the proven (hype of the good kind).”