Writing & Publishing Archives - Page 22 of 28 - Sonia Marsh

How I made my blog welcome video

July 7, 2011 by Sonia Marsh

Most of us are nosy and like to know more about the person behind the blog or website we’re reading.

There are several ways we can do this: check out their About Page, look for photos of the person so we feel a little more connected, and then there’s a welcome video.

My Husband’s Sony F3

When I visit a new blog, I’ll always click on their welcome video first if I see one. It makes me feel more connected to the person when I know who’s writing the blog, plus I get to hear their voice.

We all like videos and Gideon Shalwick , an expert on online video marketing, offers these tips on how to make a video at home.

Let me share what I went through to help you avoid the mistakes I made.

Unless you’re an experienced actor (which I’m not) it takes tons of practice to:

Be yourself
Know what you want to say
Make it look easy

Then there’s the question of equipment and lighting. My husband, Duke, has a professional Sony F3 camera (see photo above) and lighting. In his spare time he shoots movies and is editing one right now. I’m promoting his website Green Sign Media to thank him for putting up with the number of times I forgot my lines and messed up.

The more you practice, the better you sound. Unfortunately in my case it took forever. I practiced 4 hours for video # 1 and another 5 hours to make my own video #2 with my Flip camera.

It’s difficult to feel natural when your spouse is watching you, so I decided to try my own version in our 95F degree sauna (garage) without ventilation. After several takes, I noticed how drenched I looked and had to cover up my face with more powder. A fan was out of the question: too noisy.
Video #1

Video #2

Now for some reason, uploading video # 2 to YouTube, shows a ~~mug shot~~ distorted picture and despite the 3 options YouTube offers, I have no idea why I can’t get the video to start with a different photo.

Please let me know if you prefer Video #1, Video #2, or should I try again?

Have you made a welcome video for your blog? Are you interested in making one?

On July 8th, Bob Lowry from Satisfying Retirement is posting my guest interview called: “Into the Unknown: A Gutsy Lady tells her Story.” I hope you join Bob and me on his blog so we can interact.

Bob has a wonderful free e-book called, “Countdown to Retirement.” Whether you are several years from retirement, or the big day is just around the corner, the 23 pages of useful and insightful information will help you make the smoothest transition.

How am I going to support myself?

June 30, 2011 by Sonia Marsh

A friend called me the other day and said, “I’m scared. My dad gave me an ultimatum to be out of his house by December 2011, and I don’t know where to go, and how I’m going to support myself.”

My friend is not in her twenties, but in her late fifties, and her husband passed away a few years ago. She does receive some rental income but it’s often sporadic and not enough to live off.

Her voice quivered and she started crying. She needed help, and instead of the, “Poor you” speech, I decided to think about her options. I put myself in her shoes and we brainstormed about what she could do. This made her focus on some of her own desires for her future.

“I wish I could take a year off and travel,” she said.

“How would you pay for it?” I asked, thinking about the article I had just read by Chris Guillebeau’s on How to use frequent flyer miles to go anywhere.

She didn’t answer. I know she’s frugal, and doesn’t expect to stay in luxury hotels so I suggested she could teach abroad.

“You know there’s a group called CELTA, which offers a teaching English abroad certificate. I believe it takes 3 months to train and then you work for a minimum of three months in a school. Apparently it’s cheaper to get certified abroad rather than in the U.S. You’ll get paid and that way you get to learn about the country, the food and the culture.”

Other options we discussed were to apply for the Peace Corps. This is a 27- month commitment, but they are seeking men and women over the age of fifty, and they do cover health care and living expenses. For more information about the Peace Corps: Life is Calling How Far Will You Go?

I’m a firm believer that there are always options in life. At first, we may not want to try them because they make us get out of our “comfort” zone, but every experience offers at least one positive nugget, if not more.

There are many women who fear being alone and stuck in middle-age with no money, no job and no companion. Especially after a divorce or a loss, they cannot see their future.

Here’s a list of options I came up with for my friend. Many of them can also be applied to couples who no longer have a job or a steady income. Some of them are temporary, or can turn into a career if you so choose.

Accommodation Options:

Sell your house, if you’re a home owner, and move to a cheaper part of the country.

Downsize to a smaller house.

Rent out rooms to (foreign) students to supplement your income.

If you’re single you can rent a room in someone’s house. I know one woman who divorced and is now renting out several rooms in her house to help pay the mortgage.

Job Options (including accommodation)

Apply for jobs as caretakers. The Caretaker Gazette, offers list of short and long-term stays in homes around the world where you either get paid to take care of properties when owners (often rich) are traveling around the world, or else live for free in someone’s home and watch their pets, water their plants, etc. while they’re gone. Some positions are long-term.

Work for a storage company, and sleep in one of the units. I knew a married couple in their fifties who did this short term. (Takes guts!)

Volunteer abroad. (Some pay for room and board.)

Peace Corps with added benefits during and after. There are jobs offered on their website.
Teach abroad. (CELTA certificate)

Work on a cruise ship/lecture/teacher/personal trainer/gift shop.

Take care of an elderly person full-time.

More Traditional Options

Look for a full-time job. (Not easy to find in this economy.)

Sell your house and move to a cheaper part of the country where cost of living is less

Rent your house out and collect income while working a job that offers room and board.

Have a part-time job and do some pet-sitting at people’s homes when they’re on vacation.

These were the options I discussed with my friend. Are there other options you can think of? Are you, or do you know anyone in this situation?

Jumping into Gutsy Living

June 24, 2011 by Sonia Marsh

Today is a special day for me. I am launching my new author website and WordPress blog for Gutsy Living.
To say that I’m a little nervous about this change makes me sound “Un-Gutsy” but it’s the truth. As some of my blogger friends know, I made it one of my goals for 2011 and after several months of researching and pondering about the investment and the need to take the plunge, I finally decided that I could not do it alone, but would hire a professional to help me.
I met Kirsten Wright at a local Bloggers meeting about two months ago. We sat down and after she handed me her business card, I said, “You know, I’ve been wanting to change from blogger to WordPress and have noticed how every professional blogger seems to use “Thesis.” Kirsten listened to me and started giving me a long explanation on how WordPress was definitely the way to go and how as an author, I needed to think about an author website as well. My initial thought was, “She seems to know a lot, she also talks a lot, and she’s mentioning a custom made website and blog, when all I want is Thesis. This is probably to get me to spend more money than I want to.”
After about twenty minutes, Kirsten could tell that I was getting a little overwhelmed with all the information about custom coding, etc., and she left to chat with some of the other bloggers. I sat there in a daze, and suddenly realized that I was all alone and most of the bloggers were much younger than me and knew one another.
I got up, headed to the table with appetizers and could not find anyone else alone to talk to, or a place to sit. That’s when Kirsten noticed me and said, “Come join us.” It was her act of kindness that made me look at her as a caring, young woman, rather than simply as someone trying to get my business.
Later that evening, I checked out her website, and was impressed with the ease of navigation on her site. I watched her videos and realized that she is an expert on social media, has been interviewed on local TV, and is a writer for OC Metro magazine. She offers free videos on her site to help people like myself learn more about how to use Twitter, LinkedIn, blogging tips and so much more.
The following day I called her to discuss the vision I had for my blog theme. We met at Starbucks and Kirsten pulled out some stock footage of tropical beaches as backgrounds for my website as well as fonts for logos. We connected and she understood the creative side that I was looking for as well as the coding side. “Sonia, you’re an author with an upcoming book. We need to focus on that aspect first.” I agreed with her as I have read how agents and publishers want aspiring authors to have a professional website prior to publication.
It’s now been six weeks since I started working with Kirsten and I am so happy with my new site. Several of my friends who used blogger and switched to WordPress had major headaches transferring content and photos over. Don’t ask me how, but Kirsten said, “No problem,” one of her favorite phrases. I would love to hear what you think about my new Gutsy Living website.
I asked Kirsten if she would offer an incentive to those who might be looking for a new blog theme or an author website and she is offering a 10% coupon to anyone who contacts her through my new site. If you’re interested, I think she’s fabulous.

I wish to thank all of you who already subscribe to my blog through the RSS feed, you will still receive updates. If you were subscribed through Google Connect, please click here to subscribe to my new site.

Launching my new website tomorrow

June 23, 2011 by Sonia Marsh

What a day!

I am LATE in writing my Thursday post.

Today I wrote my first post on my new Gutsy Living WordPress blog and Kirsten Wright, who has been developing my custom website showed up at my house to launch my new site this morning.

So why isn’t it up and running as planned?

Blame my web-hosting company. Yes, after Kirsten was on the phone with some kind man from India for about one hour, the final outcome was, “It will take about 24 hours to fix the problem.”

So there you have it.

If all goes according to plan, please come back tomorrow. I am very excited about launching my new Gutsy Living site.

Here’s a quick peek at the theme on my FaceBook page which I hope you “Like.”

Thanks for understanding.
See you tomorrow.

Photo credit Comland-Design

Why book promotion is like being a Viagra Salesman.

May 9, 2011 by Sonia Marsh

Sonia visiting local Indie Book Stores for future book signings.

Who can blame authors for feeling queasy about self-promotion.

That dirty word, “self-promotion” makes some of us feel we’re peddling our work like a Viagra salesman, however, this may not be a new thing. In fact, while researching how a writer should build his/her brand, I came across a great article by Tony Perrottet in the Sunday Times, Book Review. Tony points out the easy part is writing the book, but what comes after, can be horrific.

It might help to take a look back in time. Realizing that Herodotus, a first-time Greek author paid for his own book tour around the Aegean in 440 B.C. or so, makes me far more willing to shell out my own money for a book tour. Since Herodotus’ big break came during the Olympic Games, when he stood up in the temple of Zeus and declaimed his “Histories” to the wealthy, influential crowd, I now understand the necessity of hiring a PR expert to book new authors on radio and television. If Herodotus promoted his writing in front of thousands, shouldn’t we?

Then in 1887, French author, Guy de Maupassant, sent up a hot-air balloon over the Seine with the name of his latest short story, “Le Horla,” painted on its side. Now that’s Gutsy, don’t you think? I read in Guerilla Marketing for Writers: 100 Weapons for Selling Your Work, about having your book cover painted on your car, and thought, Why not?

One publisher, Behler Publications, offers a unique idea for book promotion: a book purse, or a book cover on a purse or handbag, (if you’re British.) Take a look at the concept. Imagine shopping with your book cover on your purse. (I used to sell Cookie Lee jewelry and remember my purse had small, see-through compartments, displaying the necklaces and earrings. It was a great way to get a conversation going and I sold necklaces, even while shopping at the grocery store.) So why not your own book?

Finally, I have to bring up the 12th century, clergyman Gerald of Wales. He organized his own book party in Oxford, hoping to appeal to college audiences. “The Oxford Book of Oxford,” edited by Jan Morris states that Gerald invited scholars and offered them good food and ale for three days. This did not take place without long recitations of his golden prose. So I ask you, how is that different from a cheese and wine book salon signing today?

When my friend Penelope James from Don’t Hang Up, mentioned, “My blog was originally intended to support my soon-to-be-published book, “Don’t Hang Up!”Some newbie bloggers, like me, in search of a wider audience, find ourselves caught up in the blogging world. .. At first, it was like taking an intensive course in blogging, learning about blogging from the pros, about content, traffic, message, communication, etc. Only after six months of this have I realized that I still have a lot more to learn, which will require much more involvement before I can even aspire to improve my disappointing Google stats. However, in this time, I have not written a word – not a single word – of my book. I haven’t even made corrections or done any editing.”

I told Penelope, “Please Don’t Hang Up. You have to keep going especially after all the work you’ve put into your social networking.”

And one last piece of advice from an article entitled, 5 Crippling Beliefs That Keep Writers Penniless and Mired in Mediocrity” from Copyblogger.com, “If you want to be successful, you can’t be a writer and nothing more.You also have to be a constant caretaker, a shameless promoter, a fearless champion. You have to fight for your ideas the way a mother fights for her children.”

So what do you think? Have times really changed? Hasn’t it always been about self-promotion? Do you think it’s far worse today, or are we offered more opportunities than we had in the past?