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You are here: Home / Archives for Mark Burnett

Kick your blog up a notch, Come to Blog World.

May 2, 2011 by Sonia Marsh

If you believe that blogging, Facebook, Twitter, LinkedIn is the future of media, the way we shall communicate and share information with one another from now onwards, you may want to check out BlogWorld, the largest social media conference in the world.

With over 3,000 attendees, 140 educational sessions, not to mention all the gurus of social media, accessible to talk to, so they say, this may be a perfect way to kick your blog up a notch.

You might be thinking, “I’m not interested in selling anything, or branding myself,” however, every blogger is a writer, who shares content for others to read and as such, learning to improve your content, is not such a bad thing. More and more journalists and businesses are turning towards new media.

Presenters such as Mark Burnett, (Producer of the show Survivor) talk about the importance of story-telling. I sent in a video to the Survivor Show in 2001, to become a contestant. (In the video, I bench-pressed my seven-year-old son and pretended to eat a bowl of worms, consisting of Japanese noodles in teriyaki sauce to make them look real in color.) I was so hopeful to be one of the contestants in the Marquesas islands but was not selected. Just had to tell you my story.

Darren Rowse (one of the approachable gurus of blogging) says that attending BlogWorld, helps you shift your mindset so you start taking social media seriously. There are so many bloggers who fly from all over the world to attend this conference, including Annabel Candy from Australia. I told her I’d like to meet her in L.A. in November, as she plans on attending.

Here are some statistics on the BlogWorld website I found very interesting. Especially the third one, over 57 million Americans read blogs, and spend on average 23 hours a week reading them. For all writers, almost 90% of companies say they think blogs will be more important in the next five years.

* Over 12 million American adults currently maintain a blog.
* More than 147 million Americans use the Internet.
* Over 57 million Americans read blogs.
* 1.7 million American adults list making money as one of the reasons they blog.
* 89% of companies surveyed say they think blogs will be more important in the next five years.
* 9% of internet users say they have created blogs.
* 6% of the entire US adult population has created a blog.
* Technorati is currently tracking over 70 million blogs.
* Over 120 thousand blogs are created every day.
* There are over 1.4 million new blog posts every day.
* 22 of the 100 most popular websites in the world are blogs.
* 37% of blog readers began reading blogs in 2005 or 2006.
* 51% of blog readers shop online.
* Blog readers average 23 hours online each week.

So do you think you’d consider attending a BlogWorld conference? Why or why not?
(I know it’s expensive.)

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