Who has time to read long blog posts these days, let alone take the time to comment?
I wish I did, but I don’t.
I only have time to read a few blog posts a week. Forget crafting detailed and thoughtful comments, the way I used to a few years ago. I know I’m not alone here; other bloggers have expressed the same.
Things are changing in the blogging world, and just as I was about to write, “Our attention spans have decreased,” I found a better reason expressed by Nick Leffler in his blog post:
“Attention spans aren’t getting shorter, they’re becoming more selective for good content.”
After all, states Nick, we’re able to sit through a 3+hour movie, so our attention spans have not decreased.
As Nick Leffler says:
“We’re getting more selective about what we pay attention to. There’s a lot of information coming at us. It used to be just newspapers where we got our news, then came radio, then TV, then Internet, then our brains exploded.
There’s a lot of great stuff to read, watch, and listen to. There’s also a ton of crap.
Attention spans haven’t gotten shorter, they’re just more selective for good content. So if I’m not writing good content, I’ll lose my audience within 8 seconds and it’s not their fault, it’s 100% mine.”
There is presently a shift towards writing shorter (300-word) blog posts. How do you feel about that?
There is of course an exception to this; longer, more detailed posts (about 1,000 words or more,) from experts who cover specific topics that readers are searching for.
So from now on, I’m going to write shorter blog posts, whenever I have something to share. My upcoming adventures lend themselves to shorter more frequent posts, just like we see on FaceBook.
What about you. Are you changing the length of your posts?